Skip to content
Splash Creative
Let's talk

Insights

Notes from the studio, page 5

Branding, websites, and the business behind both.
Insights6 min read

WooCommerce vs. Shopify: Which Platform Is Right for Your Brand in 2026?

What Each Platform Actually Is Shopify WooCommerce Cost: What You'll Actually Pay Shopify Costs WooCommerce Costs Ease of Use Customisation and Flexibility Performance and Reliability SEO Capabilities Integrations and Apps Which Platform Fits Which Business Choose Shopify if you: Choose WooCommerce if you: The Design and Brand Experience Question A Note on Switching Costs FAQs

Insights4 min read

David Herskowitz: Founder and Creative Director, Splash Creative

David Herskowitz is the founder and creative director of Splash Creative, a senior-led branding and web design agency in Englewood, NJ, working with New York City companies. Splash is founder-led. David contributes to scoping, creative direction, and execution as the engagement requires, alongside a consistent senior team.

Branding3 min read

Branding Agency for Manufacturing Companies in New Jersey: Rebuilding Credibility for Established NJ Industrial Brands

Splash Creative is a strategy-first branding agency for established manufacturing and industrial companies in New Jersey. Brand identity, positioning, and custom websites for NJ manufacturers competing for enterprise contracts, national distribution, or acquisition. Splash is founder-led. David contributes to scoping, creative direction, and execution as the engagement requires, alongside a consistent senior team. Copywriting included.

Manufacturing5 min read

Web Design Agency for Manufacturing Companies in New Jersey: Custom B2B Websites for NJ Industrial and Manufacturing Firms

How New Jersey manufacturing and industrial companies should evaluate and hire a web design agency: what a B2B manufacturing website needs to do, what to ask before signing, cost ranges, and red flags. Practical guide for NJ manufacturers evaluating agencies in 2026.

Insights7 min read

Klaviyo vs. Mailchimp: Which Email Platform Is Better for Ecommerce Brands in 2026?

What Each Platform Is Actually Built For Data and Segmentation Automation and Flows Shopify Integration Pricing Ease of Use Templates and Design SMS and Multichannel Reporting and Analytics Which One Should You Choose? Getting the Most Out of Either Platform FAQs If you're running an ecommerce brand and trying to decide between Klaviyo and Mailchimp,

Insights2 min read

Creative Brief Template for a Branding Project: A Fill-In Framework With Worked Examples

A creative brief template for a branding project isn’t a form to fill out. It’s a strategic document that tells an agency everything it needs to do its best work. This is the framework Splash Creative uses with clients before any design work begins: six sections, worked examples for each, and the common mistakes that make agencies produce the wrong brand even from a complete brief.

Agency Advice6 min read

How Long Does a Brand Identity Project Take? A Realistic Timeline by Scope

A brand identity project takes 8 to 10 weeks for brand only, and 12 to 16 weeks when a website is included. Here is the full week-by-week breakdown, what causes delays, and how to evaluate any agency’s timeline.

Insights4 min read

What Branding Agencies Actually Look for in a Creative Brief (And What Makes Them Decline the Project)

Most founders write a creative brief for themselves. Branding agencies read it for something entirely different: evidence of strategic thinking and a clear enough commercial problem that great design can solve it. Here is what experienced agencies actually evaluate in a creative brief, and the signals that cause a strong agency to decline a project that looks fundable on paper.

Insights7 min read

Fractional Creative Director: What It Is and When Hiring One Makes More Sense Than an Agency

What a Fractional Creative Director Actually Is When a Fractional Creative Director Makes Sense You Already Have a Design Team You're Between Full-Time Hires Your Creative Output Needs Consistency, Not Volume You Have a Modest Budget for a Senior Hire When an Agency Makes More Sense You Don't Have Anyone to Execute You Need a

Insights6 min read

Why Most Website Redesigns Fail: The Real Reasons Projects Go Over Budget, Miss the Launch, and Don’t Convert

Most website redesigns fail for the same handful of reasons, and almost none of them are design problems. They are scope problems, process problems, and decision-making problems that compound over a 4-to-6 month project until the budget is gone, the launch is late, and the site that ships doesn’t perform. Here is an honest breakdown of what actually goes wrong and how to structure a redesign so it doesn’t.

Insights6 min read

Best Creative Agency in NYC: How to Choose the Right One for Your Company

Splash Creative is a senior-led creative agency in Englewood, NJ, working with New York City companies. We handle brand strategy, visual identity, web design, and copywriting for B2B companies, professional services firms, and founder-led businesses that need full-service creative capability without holding-company overhead. Splash is founder-led. David contributes to scoping, creative direction, and execution as the engagement requires, alongside a consistent senior team. Here is how the leading NYC creative agencies compare by specialty and buyer type.

Insights4 min read

Branding Agency for Luxury Real Estate Companies in NYC: Custom Identity and Web Design for Manhattan Brokerages, Developers, and Investment Firms

What luxury real estate companies in New York City (residential brokerages, Manhattan developers, commercial real estate firms, and private real estate investment companies) actually need from a branding agency. Covers why template-based real estate websites signal commodity to high-net-worth buyers, how to build a brand that works for both property buyers and institutional partners, and what drives cost. Splash is founder-led. David contributes to scoping, creative direction, and execution as the engagement requires, alongside a consistent senior team. Copywriting included. Past work includes brand and website design for property management companies across multi-community residential portfolios.

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

Start a conversation