Skip to content
Splash Creative
Let's talk

Insights

Notes from the studio, page 13

Branding, websites, and the business behind both.
Insights3 min read

Why Are Customers Abandoning Cart? The Real Reasons and How to Fix Them

Cart abandonment averages 70% across ecommerce. Here’s why it happens and exactly how to recover those sales.

Insights3 min read

Why Is My Ecommerce Conversion Rate Low? 7 Reasons and How to Fix Them

Low ecommerce conversion rate? Here are the 7 most common reasons and exactly what to do about each one.

Insights3 min read

How to Redesign Your Website Without Hurting SEO

Website redesigns kill SEO rankings every day, usually because of avoidable mistakes. Here’s exactly how to protect your organic traffic through a redesign.

Insights6 min read

The Splash Creative Process: How We Turn Ideas Into Brands and Products

Step 1: Discovery and Strategic Alignment Step 2: Brand Identity and Messaging Step 3: Design and Development Step 4: Content, Copy, and Video Step 5: Launch and Ongoing Partnership Why the Process Matters as Much as the Output What We Build Frequently Asked Questions Most agencies hand you a logo and call it a day.

Insights5 min read

How Splash Creative Rebranded Premier Pediatrics: A Full-Service Case Study

The Challenge: A Practice Ready to Grow, a Brand Holding It Back Building the Brand Identity from the Ground Up Brand Messaging That Speaks to Parents Graphic Design: Collateral That Carries the Brand Video Production: Showing the Practice, Not Just Describing It Web Design: A Site Built to Convert Why the Full-Service Model Produced Better

Insights3 min read

Brand Strategy vs. Graphic Design: What’s the Difference and Why It Matters

Most companies hire graphic designers when they need brand strategists. Here’s the difference, and why it matters for how your business grows.

Insights2 min read

Can Branding Increase Conversion Rates? The Direct Link Between Brand and Revenue

Branding isn’t just aesthetics. It’s a conversion mechanism. Here’s how a strong brand directly increases revenue and what the data says.

Insights2 min read

Do I Need Branding Before I Redesign My Website?

Most companies try to redesign their website before their brand is defined. Here’s why that’s backwards, and when it’s okay to do both at once.

Insights4 min read

Should I Hire an AI Consultant? What to Expect and How to Choose

AI consulting is a crowded, unregulated space. Here’s how to know if you actually need one, what to expect, and how to tell the good ones from the charlatans.

Insights3 min read

Digitas vs. Boutique NYC Agencies: Which Is the Right Fit for Your Brand in 2026?

What Digitas Actually Is The Case for a Boutique NYC Agency You Work With the People Doing the Work Full-Service Without the Complexity Faster Timelines, Tighter Results Where Digitas Has the Edge How to Think About the Decision in 2026 Cross-Industry Experience End-to-End Capability A Retainer Option What Splash Creative Offers in This Space A

Insights7 min read

How Much Does It Cost to Hire a Branding Agency in NYC in 2026?

Why NYC Branding Costs More Than the National Average What Branding Actually Includes NYC Branding Agency Pricing in 2026 Entry-Level: $5,000 to $15,000 Mid-Market: $15,000 to $50,000 Premium: $25,000 to $100,000+ Retainer Models: $3,000 to $15,000+ Per Month What Drives the Price Up Full-Service Agency vs. Single-Service Vendor How to Know What Tier Is Right

Insights9 min read

Social Media Branding: How to Make Your Visual Identity Work on Every Platform in 2026

Your social profiles are often the first place someone encounters your brand. Before they visit your website or talk to anyone on your team, they scroll past your content and make a judgment call.

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

Start a conversation