Rebranding agency
In short
In shortSplash Creative rebrands established companies whose business has changed faster than their brand. Each rebrand starts with an audit of what customers already recognize, then an honest call on whether you need a refresh or a full rebrand, then new identity work and a planned rollout across your website, sales materials, and everything else customers touch. Founder David Herskowitz leads every engagement.
- Who it is for
- Established businesses facing growth, a new audience, an acquisition, or a shift in direction
- What it covers
- Brand assessment, strategic direction, identity development, and a rollout plan
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- Brand identity from $15,000; brand and website from $30,000. Scope and fee confirmed in a written proposal
In David’s words
“I think the biggest takeaway from our Roadway Moving project is that every aspect of your business, if a customer is interacting with it, it's an opportunity to market and an opportunity to show your business and show your creativity.”
Our view
Most rebrands go wrong in one of three places. Some throw away recognition the company spent years earning because the team got bored of the logo. Some put a fresh coat of paint on a business whose real problem is positioning. And plenty fall apart in rollout, with the new logo on the website and the old one on the trucks for two more years.
What we do instead
We start by finding out what your customers would miss if it disappeared tomorrow. We keep what carries real equity and change what's holding you back. We tell you plainly whether you need a refresh or a full rebrand, even when the smaller answer is the right one. Then we plan the switch so the stretch where customers see two brands at once is as short as possible.
Where we've done it
Golden Mountain Investments had decks and an identity that felt dated in front of institutional investors, so we rebuilt the identity, the website, and the investor decks in one visual language. Marco International trades metals and raw materials across New York, Hong Kong, and Istanbul, and its old identity didn't reflect any of that. We gave it a brand that looks like the global business it already was.
What a rebrand with us covers
- 01
A brand audit
We lay out every logo file, deck, web page, and piece of signage you have and look at them side by side. You'll see exactly where the brand drifted. It's usually further than anyone inside the company thinks.
- 02
An honest recommendation
Refresh or full rebrand, in writing, with the reasons. If your positioning still holds, we'll say so and scope a refresh. We'd rather lose the bigger project than sell you one you don't need.
- 03
New identity, built on your equity
Logo, color, type, and the full visual system, evolved from what customers already know or rebuilt where it isn't working. Every route is shown on your real website, deck, and materials, not floating on a white page.
- 04
Messaging that matches the business you run now
If the business has moved upmarket, added services, or merged, the words have to change with it. We rewrite the positioning line, the homepage, and the sales story so your team stops explaining the old company.
- 05
A rollout plan
Website first, then sales materials, social, packaging, vehicles, and signage, in an order that fits your budget and calendar. Nothing old lingers in a drawer because nobody put it on the list.
- 06
A website that keeps its search traffic
When the rebrand includes a new site, we map every old URL to its new home so the search traffic you've earned carries over. A new logo doesn't hurt rankings. Broken links do.
Rebrand work.
All work
It's time to talk if...
- You're losing deals to competitors who simply look more professional.
- The business has changed and the brand still describes the old one.
- Your logo, website, and sales deck no longer match each other.
- You merged, added services, or moved upmarket, and the brand hasn't caught up.
- You're about to raise, hire, or pitch bigger clients, and you wince when you send the link.
- Customers know and like you, and you want to keep that recognition through the change.
Not a fit
We're not the right fit if you want a new logo next month without looking at why the old one stopped working, or if every decision is already made and you only need production hands. A rebrand without a reason is just an expensive redesign.
How a rebrand with us works
- 01
Audit and positioning
Usually the first two weeks: workshops, a competitive audit, and a review of what customers already recognize. You get a written recommendation (refresh or rebrand) and sign off on it before any design starts.
- 02
Identity and design
Logo, typography, color, and the brand system, refined on your real website, deck, and materials. You see the new brand where it will actually live, not on blank mockups.
- 03
Guidelines and assets
A brand book, working files, templates, and a handoff session with your team. Your people leave knowing how to use the new brand, and why it changed.
- 04
Launch and rollout
A planned rollout across the website, sales materials, social, packaging, and signage. We sequence it so customers see the new brand everywhere quickly, not one piece at a time over a year.
Refresh or rebrand?
The distinction comes from the business need. A brand audit and focused conversations establish which one the situation calls for.
Refresh
- What changes
- An established visual system is improved while its core is retained
- What it can involve
- Identity evolution
- Usually right when
- The core of the brand still holds and its expression needs attention
Rebrand
- What changes
- Positioning and messaging may be revisited along with the identity
- What it can involve
- A positioning shift or a broader rebuild, carried through a rollout plan
- Usually right when
- Growth, a new audience, an acquisition, or a new direction has opened a gap between the company and how it presents itself
Questions, answered.
How much does a rebrand cost?
A brand identity starts at $15,000. Brand and website together start at $30,000. Within that, it depends on how much is changing. A refresh of the visual identity is a smaller scope than a rebrand that rewrites positioning, and a new website or a long list of physical touchpoints adds more. Scope, timing, and fee are agreed in a written proposal before kickoff. Share your budget and we'll tell you which path it supports.
How long does a rebrand take?
A focused refresh usually takes 4 to 6 weeks. A full rebrand with strategy and identity usually takes 8 to 12 weeks, and adding a new website brings it to 12 to 16 weeks end to end. Rollout of physical items like signage and vehicles runs on its own schedule after that.
Will we lose the recognition we've built?
Not if the rebrand is planned. The audit identifies what customers already recognize, so the new identity keeps the pieces with real equity and changes the ones holding you back.
Do we need a new name?
Usually not. Most rebrands keep the name and change what surrounds it. We only recommend renaming when the name boxes you into a market you've outgrown or can't be owned in search, and we'll show you why before you decide.
Will a rebrand hurt our search rankings?
A new identity on its own doesn't change rankings. A new website can, if URLs change without redirects, so we map the old URLs to the new ones and update your listings when anything changes.
Do I need a refresh or a full rebrand?
If customers still understand what you do and why you're different, a refresh is often enough. If your audience, positioning, or the company itself has changed, you need a rebrand. Our rebrand and refresh guide lays out the exact criteria we use.