Web design
Web designCustom websites for brands that have outgrown templates
We design and build custom websites for consumer, B2B, and professional service brands. Real strategy, real design, real code, no drag-and-drop shortcuts.
Trusted by founders and teams at
Sound familiar?
Your sales team keeps explaining the website.
Prospects arrive unsure what you actually do, so every first call starts with a correction. The site should have done that job before they picked up the phone.
You hesitate before sending the link.
The business grew up and the site didn't. You apologize for it in emails, or you leave the link out entirely.
Changing a headline needs a developer.
Every small update turns into a ticket and a wait. So the site goes stale while the business keeps moving.
People visit and nothing happens.
They land, scroll, and leave. There's no clear next step, and you can't tell which page is losing them.
Our view
Our viewMost websites are a template with the logo swapped in, and most redesigns are the same site with new colors. Visitors don't care how the homepage looked in the presentation. They came with a question, and if the site doesn't answer it fast, they go looking somewhere else. Your website doesn't have a waiter to explain the menu.
What we do instead
We design websites from the strategy up, not the template down. We figure out what the site actually needs to do, who's using it, and what story it has to tell. Then we design and build something that fits the brand instead of squeezing the brand into someone else's layout. We pick the platform that fits the job, not the one we're most comfortable with.
Where we've done it
Agus Holdings had its whole property portfolio in one long scroll with no hierarchy, so we reorganized it around scale, geography, and asset information. Alias Intelligence had a site that tried hard to sound impressive and never explained what the company does, so we started there. For The Oathe Group, whose entire proposition is discretion, the site had to say less and still earn trust.
Featured project
Alias Intelligence
An investigations firm whose site worked hard to sound impressive and never said what the company does. We rewrote it around how clients evaluate investigative services, then designed it to stay out of the way.
- The challenge
- The website suggested innovation but did not explain the services or their value clearly enough.
- What changed
- The experience gives visitors a more direct introduction to the business and a clearer structure for evaluating its services.
More web design work
All work
“Splash delivers powerful brand ID, slick websites and UX, beautiful graphic design, and intelligent software solutions. Great team, great experience, great creative partners.”
Everything your website actually needs
- 01
Custom website design
Marketing sites, brand sites, lead-gen sites, and content-heavy sites. We design every page from scratch, mobile-first, with real attention to typography, hierarchy, and how the thing actually feels to use.
- 02
WordPress, Webflow, or headless
Custom WordPress themes, custom Webflow builds, or headless setups with Next.js when the project calls for it. Clean code, fast pages, and an editor your team can actually use without calling us.
- 03
Copy that says what you do
We write or shape the website copy alongside the design, so your headline explains what you sell instead of trying to sound impressive. Clarity isn't boring. Confusion is expensive.
- 04
Migrations and rebuilds
Moving off Squarespace, Wix, an aging WordPress build, or a CMS that's falling apart. We handle URL mapping, redirects, and content migration so the search traffic you've earned doesn't tank.
- 05
Built to be found
Technical SEO, schema markup, and clean page structure come with every build. We build sites Google and AI answer engines can actually read, not just render.
- 06
A partner after launch
Most sites need new pages, new features, and performance work once they're live. We stay on for brands that want a long-term web partner, not a build-and-disappear agency.
How we work, for free
Five tests every site we build has to pass before launch.
They take an afternoon, and most websites fail at least two. Run them on yours.
- 1
The five-second test
Show your homepage to someone outside the business for five seconds, then close it. Ask them what you sell and who it's for. If they can't say, your headline is trying to sound impressive instead of explaining, and that's the first thing to rewrite.
- 2
The waiter test
List the five questions prospects ask on every sales call. Then find each answer on your site, on a phone, in three taps or fewer. On a website there's no waiter to explain the menu, so every answer you can't find is a visitor who goes and asks someone else.
- 3
The link preview test
Paste your homepage and your three most important pages into a text message and a Slack channel. That preview image and title are what people see when someone shares your link, before anyone clicks. If it's a blurry logo or a random photo, set a proper share image and title for every key page.
- 4
The redirect map
Before a redesign, export every URL that gets search traffic or has other sites linking to it. Each one gets a new home and a permanent redirect on launch day. Skip this and the search traffic you spent years earning can disappear with the old site.
- 5
The handoff test
Ask the person who will own the site to change a headline, swap an image, and publish a new page with no help. If they can't do it in a few minutes, the build isn't finished. A site your team is afraid to touch goes out of date fast.
How a website project with us works
- 01
Discovery
We learn the business, the audience, the competition, and what the current site gets right and wrong. We ask a lot of questions before we open a design tool.
- 02
Structure
Sitemap, page priorities, and what each page has to say. You sign off on the bones before we get into the look.
- 03
Design
Key pages first, then the full system, with real content and real photography, no lorem ipsum. You approve the design before any code is written.
- 04
Build and launch
We build, test across devices, map redirects, and set up analytics before go-live. We don't push a site live and hope.
- 05
After launch
Launch day isn't the finish line, it's the first day of real data. We watch how people actually use the site and fix what slows them down.
Why not a freelancer, a big agency, or a website builder?
All three can get a site live. The difference is who does the thinking, and what happens when the site has to change.
Splash Creative
- Who does the work
- A small senior team, with David leading from the first call to launch
- Structure and copy
- Planned before design, with copy written or shaped alongside it
- Design
- Custom, mobile-first, and built on your real content
- Build and migration
- WordPress, Webflow, or headless, with redirects and search foundations handled
- After launch
- The same team stays on for new pages and improvements
Freelancer
- Who does the work
- One person, usually a designer or a developer
- Structure and copy
- Usually yours to supply
- Design
- Custom or a theme, depending on the person
- Build and migration
- Depends on their skills
- After launch
- Depends on their availability
Large agency
- Who does the work
- Senior people in the pitch, a wider team on the work
- Structure and copy
- Often a separate phase or a separate vendor
- Design
- Custom, with a longer approval process
- Build and migration
- Yes, often by a separate team
- After launch
- Often a new scope or a support contract
DIY website builder
- Who does the work
- You, between everything else
- Structure and copy
- Yours to figure out
- Design
- A template, adjusted
- Build and migration
- Limited to what the platform allows
- After launch
- Platform support, not strategy
We're a good fit if...
- You have a site that doesn't reflect where the brand is now.
- You've outgrown Squarespace, Wix, or a basic WordPress theme.
- You're rebranding and the site has to match the new identity on day one.
- Your sales team keeps explaining things the website should have explained.
- You care how the site performs on Google, on a phone, and in front of a skeptical buyer.
- You want a partner who pushes back, not a developer who builds whatever lands in the inbox.
Not a fit
We're probably not the right fit if you want the cheapest possible build, a 12-page site in three weeks, or a developer to code a Figma file you've already finalized. We do our best work when we're brought in early as a real strategic and creative partner.
In short
Splash Creative is a web design studio in Englewood, NJ that designs and builds custom websites for brands in New York, New Jersey, and worldwide. We plan the structure and content first, design every page in Figma with real copy, then build in WordPress, Webflow, or a headless setup depending on what the site needs. Scope, timing, and fee are agreed in a written proposal before kickoff.
- Who it is for
- Businesses that need a website reflecting how they work, whether it is a new site or a rebuild
- What it covers
- Content structure, user experience, custom design, development, and team handoff
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- Website from $15,000; brand and website from $30,000. Scope and fee confirmed in a written proposal
“Splash Creative's creativity, ability to deliver, and communication are impressive.”
Questions, answered.
How long does a website project take?
A typical marketing site usually takes 8 to 12 weeks from kickoff to launch. Bigger builds with custom features or large content libraries usually run 14 to 18 weeks. We give you a realistic timeline upfront, not one we have to walk back later.
How much does a website cost?
A website starts at $15,000. Brand and website together start at $30,000. Every site is scoped and priced to the project. The fee depends on how many unique page templates you need, custom functionality and integrations, how much copy we write, and whether there's a migration. Scope, timing, and fee are agreed in a written proposal before kickoff, and if you share your budget early we'll tell you honestly what it can cover.
What will a Splash website proposal spell out?
The proposal states the deliverables, the integrations, the migration assumptions, the client dependencies, the launch responsibilities, and what happens after launch. CRM integrations and large migrations are assessed in discovery and itemized in the proposal. Integrations in scope are named in the proposal. Anything else is reviewed and scoped separately. Copywriting and content migration are scoped per project. Standard practice: up to two rounds of consolidated revisions per phase, with additional work billed at $175/hour. You own the delivered designs, copy, and theme code once paid in full. Handoff includes a CMS training session. A defined post-launch support window is included, typically 30 to 45 days. Proposals exclude ongoing SEO retainers, guaranteed search or AI placement, and photography unless those are added. How a migration is handled is covered under Migrations and rebuilds. What happens once a site is live is covered under A partner after launch.
Who will actually work on our site?
David Herskowitz, Founder and Creative Director, leads every engagement, with a small senior team doing the design and development. You talk to the people doing the work, not a layer of account managers.
Do you handle SEO as part of the build?
Yes. Clean URL structure, schema markup, a proper heading hierarchy, fast pages, and redirects for anything that moves come with every build. Ongoing content SEO is a separate engagement if you want it.
Will we be able to update the site ourselves?
Yes. We build every site so the people who own it can manage it, no calling us to change a headline. Your team gets a walkthrough of the editor before handoff.
Do we need a full redesign, or can you fix what we have?
Sometimes the honest answer is a partial fix. If your structure is sound and only a few pages are failing, we'll tell you that instead of selling you a rebuild.
Let's build a site that explains itself.
Send us your current site and tell us what it needs to do. We'll come back with honest thoughts on what's working, what isn't, and a written proposal if we're the right fit.
- 01
You tell us what needs to change
An unfinished brief is welcome. The business situation matters more than a list of deliverables.
- 02
We talk it through
A first conversation about the business, what's already in place, and what should happen next.
- 03
You get a written proposal
Scope, responsibilities, timing, and fee, agreed before any work begins.
Rather talk first?
Book a call with DavidTell us about the project