Custom Website Design
Marketing sites, brand sites, content sites, lead-gen sites. We design every page from scratch, mobile-first, with real attention to typography, hierarchy, and how the thing actually feels to use.
A NYC web design agency for brands that have outgrown templates
We design and build custom websites for consumer, B2B, and lifestyle brands. Real strategy, real design, real code, no drag-and-drop shortcuts.
(What We're Thinking About)
Most agency websites today are theme installs with the colors changed. A hero block, a few feature grids, a testimonial slider. They look fine. They also look exactly like everyone else.
What We Do Instead
We design websites from the strategy up, not the template down. We figure out what the site actually needs to do, who's using it, and what story it has to tell, and then we design and build something that fits the brand instead of squeezing the brand into someone else's layout.
Experience
We've built sites in WordPress, Webflow, headless setups with Next.js, and bespoke CMS configurations. From scrappy MVP launches to full marketing site rebuilds for established brands. We pick the right tool for the job, not the one we're most comfortable with.
(What We Do)
Everything your website actually needs
WordPress & Webflow Development
Custom themes in WordPress with ACF, custom Webflow builds, or headless setups when the project calls for it. Clean code, fast load times, and an editing experience your team can actually use.
Information Architecture & UX
Sitemaps, navigation, page flow, content hierarchy. The structural work that makes the difference between a site that looks good and a site that converts.
Site Migrations & Rebuilds
Moving from Squarespace, Wix, an old WordPress build, or a custom CMS that's falling apart. We handle URL mapping, redirects, SEO preservation, and content migration so traffic doesn't tank.
Performance & SEO
Core Web Vitals, technical SEO, schema markup, on-page structure. We build sites Google and AI engines can actually read, not just render.
Ongoing Partnership
Most sites need real maintenance, new pages, new features, content updates, performance work. We offer monthly retainers for brands that want a long-term web partner, not a build-and-disappear agency.
(Who We Work With)
We're a good fit if...
You have an existing site that doesn't reflect where the brand is now.
You've outgrown a Squarespace, Wix, or basic WordPress build.
You're rebranding and need the site to match the new identity.
You're launching something new and want the site to be a real part of the brand, not an afterthought.
You care about how the site performs, on Google, on mobile, and in the real world.
You want a long-term web partner, not a one-off project handoff.
(Not a fit)
We're probably not the right fit if you want the cheapest possible build, a 3-week turnaround on a 12-page site, or a developer to execute a Figma file you've already finalized. We do our best work when we're brought in early as a real strategic and creative partner.
(Our Process)
How a web project with us works
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01
Discovery
We start by understanding the business, the audience, the competitive context, and what the current site is doing right and wrong. We ask a lot of questions before we touch any design tool.
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02
Strategy & IA
Sitemap, page priorities, content strategy, and the structural decisions that make or break a site. You sign off on the bones before we get into the look.
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03
Design
We design the site in Figma, key pages first, then full system. Real content, real photography, no lorem ipsum. You review and give feedback before any code is written.
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04
Build
Custom development in WordPress, Webflow, or headless, depending on what the project needs. Clean markup, accessible components, fast load times, real CMS flexibility.
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05
Launch
Pre-launch QA, redirect mapping, analytics setup, performance testing, and a smooth go-live. We don't push a site live and hope, we test and verify.
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06
Ongoing Support
We're available after launch for new pages, new sections, performance work, and the inevitable list of things that come up once a site is live and being used.
(By The Numbers)
Why your website is your most important sales tool
of users judge a company's credibility based on website design
of online visitors won't return after a bad user experience
is all you get before a visitor decides to stay or leave
Common questions about our web design and development work.
Web Design FAQs
How long does a website project take?
A typical marketing site takes 8 to 12 weeks from kickoff to launch. More complex builds with custom features or large content libraries can run 14 to 18 weeks. We give you a realistic timeline upfront — not one we have to walk back later.
Do you build on WordPress or custom platforms?
Primarily WordPress with custom ACF-based themes, but we also build on Webflow and headless setups with Next.js when the project calls for it. We pick the right platform for your needs, not the one that's easiest for us.
Will I be able to update the site myself?
Yes. We build every site so the people who own it can actually manage it. No calling us every time you need to change a headline. We also document the CMS so your team knows exactly how it works.
Do you handle SEO as part of the build?
Technical SEO is built into every site we ship — clean URL structure, schema markup, Core Web Vitals optimization, proper heading hierarchy, and fast load times. Ongoing content SEO is a separate engagement.
What happens after launch?
We offer monthly retainers for ongoing support, new pages, feature additions, and performance work. Most clients stay on a retainer after launch because the work doesn't stop when the site goes live.
Ready to build a website that actually works?
Tell us about your project. We'll tell you honestly whether we're the right fit.