Video production and motion
Video production and motionBusiness video with a job to do, made for where it will be watched
Brand films, product demos, testimonials, and short social edits. We start with what the viewer should think, feel, or do, and where they'll be when they see it, before anyone talks about cameras.
In short
In shortSplash Creative plans, shoots, and edits video for businesses: brand films, product demos, customer testimonials, social cuts, and motion graphics. Every project starts with a goal and a placement, then moves through script, production, and post, with versions cut for each agreed format. Video can stand alone or be built into a website, launch, or campaign we're also making.
- Who it is for
- Businesses that need film or motion planned around a clear story and its placements
- What it covers
- Creative direction, production, editing, motion graphics, and cutdowns
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- Scoped to the business need; scope, timing, and fee agreed in a proposal before kickoff
Our view
Most business video starts with the camera and works backward to a purpose. The result is a nicely lit piece that nobody finishes, cropped badly for every feed it's posted to. A video that's professionally produced isn't the same as a video that works. The difference is decided before the shoot.
What we do instead
We pin down one idea the viewer should walk away with, and where they'll be watching: a homepage, a sales call, a feed with the sound off. Then we write and shoot for that. Vertical, square, and widescreen versions are framed on set, so the cutdowns don't crop out the person or the product.
Where we've done it
For Manhattan Children's Center we made video and motion graphics for a site that has to speak to families, prospective staff, and donors at once. For Etz Chaim: The Englewood Shtiebel we've produced video and social content as their long-standing creative partner, and RosettiStarr's site uses our motion graphics. We also write and cut our own short-form series.
The video we make
- 01
Brand films
Not a product pitch. A short film that answers why anyone should care about this company, built around the people and the reason it exists. Most useful at a launch, a rebrand, or in a crowded category.
- 02
Product demos
The best demos don't list features. They show the customer's problem and the product solving it, in the order a buyer actually thinks about it.
- 03
Customer testimonials
Real clients telling a complete story: the challenge, what changed, and what it's like now. We interview for specifics, because generic praise convinces nobody.
- 04
Social and short-form
Cuts built for the first few seconds of a feed, with captions for people watching on mute. A short edit isn't a long video chopped down; it gets its own opening.
- 05
Motion graphics
Titles, animated explainers, and brand elements in motion, drawn from your identity rather than a template pack. Sometimes motion replaces a shoot entirely.
- 06
Video built into the bigger project
Planned alongside a website, launch, or campaign we're making, so the film and the page it lives on are designed for each other.
Film and motion work.
All work
Etz Chaim The Englewood Shtiebel
Brand Guidelines · Brand Messaging · Color + Typography · Copywriting
Etz Chaim The Englewood Shtiebel
Manhattan Children’s Center
Custom Site Design · Motion Graphics · Video Production
Manhattan Children’s Center
We're a good fit if...
- You know video should be on your site or in your sales process, but you're not sure what kind.
- You need one shoot to feed a homepage, a pitch, and a month of social posts.
- Your product or service is hard to explain in text and easy to explain when someone sees it.
- You have footage sitting in a folder that nobody has turned into anything.
- You're relaunching or rebranding and the video needs to match the new identity.
- You want the people who wrote your brand to write your script.
Not a fit
If you just need a camera operator for a day, or an event recap with no plan for where it'll go, a freelancer will serve you well and cost less. We're best when the video has a business job and a place to live.
How a video project with us works
- 01
Goal and placement
We agree on the audience, the one thing they should take away, and every place the video will run. That list decides length, pacing, and which formats we shoot for.
- 02
Script and storyboard
We write the script or interview questions and storyboard the key shots. You approve the script before we book a shoot day.
- 03
Production
We arrive with a shot list, a plan for every agreed format, and backup plans for what can go wrong. Sound gets as much attention as picture, because bad audio makes a video feel cheap faster than anything.
- 04
Post-production
Edit, color, sound mix, and graphics. You review cuts at agreed points, with the number of revision rounds set in the proposal.
- 05
Versions and delivery
We deliver the master plus every agreed cutdown, aspect ratio, and caption file. Each one is ready to post, not a raw export you have to fix.
A standalone video, or part of a larger engagement?
Film and motion can be scoped on their own or planned with the work around them so the content and the setting work together.
Standalone video
- What it covers
- A brand film, product video, event content, or social edits, as scoped
- How it is planned
- Around the story and its agreed placements
- Usually right when
- The story and where it will be seen are already defined
Video within a larger engagement
- What it covers
- Film and motion planned alongside a website, campaign, or event
- How it is planned
- Around the story, its placements, and the setting it appears in
- Usually right when
- The video needs to work closely with a website, campaign, or event
Questions, answered.
How much does a business video cost?
It depends on what's being made: length, number of shoot days, locations, crew, motion graphics, and how many versions you need. We agree scope, timing, and fee in a written proposal before kickoff. Tell us your budget and we'll show you the strongest version of the idea it can pay for.
How long does video production take?
A simpler piece usually takes 2 to 3 weeks; a brand film usually takes 6 to 8. Most of that is planning and post. The shoot itself is often one or two days.
Can you use footage we already have?
Yes. We review what exists first. Archive footage, product shots, and motion graphics can extend a shoot or sometimes replace one.
What formats will we get?
Whatever your placements need: widescreen for your site and YouTube, vertical for Reels and TikTok, square where it fits. We plan the frame for each on set so nothing important gets cropped.
Why a studio and not a freelancer?
A freelancer is great for a well-defined shoot. A studio brings strategy, script, production, editing, and design under one roof, and ties the video to your brand and website. You get one accountable team instead of coordinating four people.
How do we know if the video worked?
We agree what it's for before we shoot, then measure that: completion rate for a social cut, demo requests from a product video, time on page for a homepage film. View counts alone don't tell you much.
