Insights
InsightsBranding
Notes on naming, identity, messaging, and rebrands. Splash Creative is in Englewood, New Jersey, and works with companies in New York City and North Jersey.
86 articles
- 8 Brand Guidelines Examples Every Designer Should Study
- Branding for Pediatric Practices
- Red Antler Alternatives for a Growing Brand
- Branding Agency for Law Firms
- How Long Does a Brand Identity Project Take?
- 6 Small Company Logos That Build Instant Client Trust
- App Logos: How to Choose the Right Style and Shape
- Garment Brand Logo Ideas for Clothing Lines in 2026
- Rebranding Checklist: 14 Steps Before You Brief Any Agency
- Brand Voice Guide: How to Write One That Your Team Will Use
- How to Measure Brand Equity Before and After a Rebrand
- Brand Strategy Consultant vs. Agency: Which One Do You Need?
- Logo Redesign Cost: What Drives the Price and What to Budget
- Brand Identity Package: What Is Included and What to Expect
- Branding for Regulated Industries: What Healthcare and Fintech Brands Must Navigate
- Restaurant Branding and Marketing Agency in NYC
- Visual Identity System: The 7 Elements Every Brand Needs to Build Consistency
- What Investors Look For in a Brand: How Funded Startups Should Think About Visual Identity
- Branding Agency for Manufacturing Companies in New Jersey: Rebuilding Credibility for Established NJ Industrial Brands
- Creative Brief Template for a Branding Project: A Fill-In Framework With Worked Examples
- Branding Agency for Luxury Real Estate Companies in NYC: Custom Identity and Web Design for Manhattan Brokerages, Developers, and Investment Firms
- Branding Agency for Professional Services Firms in New Jersey: Identity Refresh for Established NJ Companies
- Branding Agency for Financial Services: How to Build Trust Through Design in 2026
- Branding Agency for Restaurants in Miami: Identity and Design for South Florida Hospitality
- Branding Agency for Wellness Companies in New Jersey: Identity and Strategy for NJ Health and Wellness Brands
- B2B Branding Agency in New Jersey: Full Rebrand Strategy for Established NJ Companies
- How much does branding cost?
- Miami Branding Agency: Brand Strategy and Identity Design for South Florida Companies
- 99designs vs. Full-Service Branding Studio: What Startups Actually Need in 2026
- Branding Agency for Construction Companies in NJ: Identity Refresh for Established Contractors
- 5 Brand Tells That Make a Funded Startup Look Small (and How to Fix Them)
- Branding agency for law firms in NYC and New Jersey
- What a Series A rebrand costs
- ManyPixels vs. Penji vs. Splash Creative: Which Design Service Is Right for Your Brand in 2026?
- How to Choose a Branding Agency in New Jersey
- How to Choose a Branding Agency in NYC
- Branding on a Budget: How Startups Can Build a Strong Brand Without Overspending in 2026
- Brand Messaging vs. Brand Identity: Understanding the Difference in 2026
- Is Your Brand Holding Your Business Back? Five Signs the Answer Is Yes
- Branding vs. Marketing: What’s the Difference and Why Both Matter for NYC Businesses
- The Founder-Led Rebrand: Why the Hardest Part Has Nothing to Do With Design
- Branding agency for law firms in New Jersey
- The ROI of Professional Branding: Why Investing in Your Brand Pays Off in 2026
- Brand Strategy New York: How NYC Businesses Build Brands That Last in 2026
- What Is Brand Identity? A Complete Guide for Business Owners
- Healthcare branding agency
- Branding Agency for Private Equity and Investment Firms: What the Best Ones Get Right
- Branding Agency for Real Estate Companies: How to Look Like You Belong in the Market You Are Targeting
- How to Scale Your DTC Brand Without Losing What Makes It Work
- Brand Identity Agency vs. In-House Design: Which Is Right for Your Business in 2026?
- Branding Agency for Established Companies: When You’ve Outgrown Your Original Identity
- The Splash Creative Process: How We Turn Ideas Into Brands and Products
- How Splash Creative Rebranded Premier Pediatrics: A Full-Service Case Study
- Brand Strategy vs. Graphic Design: What’s the Difference and Why It Matters
- Can Branding Increase Conversion Rates? The Direct Link Between Brand and Revenue
- Digitas vs. Boutique NYC Agencies: Which Is the Right Fit for Your Brand in 2026?
- Social Media Branding: How to Make Your Visual Identity Work on Every Platform in 2026
- The Importance of Consistent Branding Across Digital and Print in 2026
- Graphic Design Trends Shaping NYC Brands in 2026
- Best Branding Agency for Founder-Led Businesses: What to Look For and Why It’s Different
- 5 Signs Your Brand Identity Is Hurting Your Business (And How to Fix It)
- Oak Funding: Building a Brand for a Real Estate Private Lender With a Rare Perspective
- Marco International: Building a Brand for a Global Commodities Trading Firm With No Identity to Show for It
- Betterness: Naming and Building a Brand at the Intersection of Mental Health and Personal Growth
- Modality Advisors: Building a Brand for a New Kind of Investment Banking Firm
- Luminova Biotech: Building a Brand That Makes Groundbreaking Science Investable
- Etz Chaim: Building a Shul Brand That Actually Feels Like Home
- The Shuk: Building a Brand That Could Live Everywhere, Building, Tote Bag, and Instagram
- Yid to Yid: Building a Peer-to-Peer Fundraising Brand That Feels Human
- How Splash Creative Built RosettiStarr’s Digital Presence for the World’s Most Demanding Clients
- How Splash Creative Built the Oathe Group Brand: Discretion as a Design Principle
- How Much Does a Logo Design Cost in 2024? (Agency vs Freelancer vs DIY)
- How to Build a Startup Brand From Scratch: A Step-by-Step Guide for 2026
- Logo Design vs. Full Brand Identity: What’s the Difference and Which Do You Need?
- Brand Messaging Strategy: How to Define Your Voice Before You Build Anything
- How Splash Creative Built a Science Brand That Stands Out: The RGSciences Story
- How We Helped Manhattan Valley Pediatrics Build a Brand Parents Trust
- Creative Agency Case Study: Building the Nerve Brand From Messaging to Web
- Branding Agency Case Study: How We Rebranded CoverWhale From the Ground Up
- What Does a Branding Agency Actually Deliver?
- Splash Creative, Red Antler, and Pentagram: stage fit
- How to Rebrand Your Startup in 2026: A Step-by-Step Playbook
- What Is a Brand Audit? Evaluate Your Brand’s Strengths & Weaknesses
- How to Name Your Business: A Practical Guide to Choosing a Brand Name That Lasts
- Brand Color Psychology: How to Choose Colors
- Video Production for Business: How to Use Video to Grow Your Brand