Brand and website copywriting
In short
In shortSplash Creative writes website copy, brand messaging, voice guidelines, campaign language, and product descriptions, usually alongside the design rather than after it. We gather the facts, build the argument a reader needs, and then write the headlines, page structure, and calls to action. A full website copy project usually takes 2 to 4 weeks, and it moves faster when copy and design run in parallel.
- Who it is for
- Businesses that need clear language for a website, brand, or campaign, including those with an established voice
- What it covers
- Website copy, brand messaging, voice guidance, campaign language, and product descriptions
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- Scoped to the business need; scope, timing, and fee agreed in a proposal before kickoff
Our view
Most businesses pour money into design and treat copy as something to fill in later. The result is a beautiful site with a headline like "Empowering tomorrow" and visitors asking what you actually sell. You have seconds to convince someone they're in the right place, and most websites waste them trying to sound impressive.
What we do instead
We sort out the argument before we polish a sentence: the claim, the reasons to believe it, and the order a reader needs them in. Most unclear copy is an unresolved argument, and better adjectives don't fix it. We write inside the layout, next to the designer, so headlines fit the hero and nobody launches a page full of placeholder text. And we swap every abstract phrase for something concrete a customer can check.
Where we've done it
Studio serves business owners, founders, and creators at once, so the messaging had to make one subscription make sense to all three. Swift Health covers everything from mobile IV therapy to GLP-1 programs, for customers ranging from someone hungover on a Sunday morning to an athlete in recovery. For Huug, the job was copy that sounds like the brand across Shopify pages and email flows.
What we write
- 01
Website copy
Homepage, about, service, and product pages, written for the questions visitors arrive with: what is this, is it for me, what do I do next. Those answers come early and in plain words.
- 02
Brand messaging
Your core proposition, supporting points, and the proof behind them, written so your site, sales deck, and team all tell the same story.
- 03
Voice guidelines
Real examples, word choices, and boundaries a writer can apply, plus how the voice shifts between a homepage, a product page, and a support email. "Friendly but professional" is not a voice.
- 04
Headlines and calls to action
Plenty of readers only scan the headings and buttons, so those have to carry the page on their own. "Submit" is a dead end. A button should say what happens next.
- 05
Product descriptions
Copy for product pages and packaging that sells the product and answers the questions that hold up a purchase. Specific beats clever.
- 06
Campaign language
Taglines, launch copy, ad headlines, and emails that sound like the same company as the website. Isaac Mizrahi and LoveLab both worked with us on campaign copy.
Writing work.
All work
The Simchat Torah Project
Ad + Campaign Assets · Brand Messaging · Color + Typography · Copywriting
The Simchat Torah Project
Etz Chaim The Englewood Shtiebel
Brand Guidelines · Brand Messaging · Color + Typography · Copywriting
Etz Chaim The Englewood Shtiebel
We're a good fit if...
- People visit your site and still ask what exactly your company does.
- You could swap your homepage with a competitor's and nobody would notice.
- Your traffic is decent but leads are thin, and the design isn't the problem.
- You wrote the site yourself in a rush before launch, and it shows.
- You're redesigning and want the words written with the layout, not poured in at the end.
- You have a voice in your head but nothing written down that your team can follow.
Not a fit
Not a fit if you want copy written in a vacuum and dropped into a finished design, or if you need someone to make claims sound bigger than the business can back up. Claims need support, and we'll ask you for it.
How a copywriting project with us works
- 01
Discovery
We interview you and read everything: sales decks, reviews, customer emails, the questions your team answers every day. The best lines are often hiding in how customers already describe you.
- 02
Argument and structure
Before writing sentences, we agree on what each page needs to prove and in what order. You approve the page outlines before any copy is drafted.
- 03
Voice
If you have a voice, we review what already sounds like you and where it drifts. If you don't, we define it with examples so it survives the next person who writes for you.
- 04
Drafts in the layout
We write inside the design, so headline length, hierarchy, and white space are decided together. You review the copy the way a customer will see it, not in a spreadsheet.
- 05
Revision and launch
We revise from your feedback and check every claim against the facts you've given us. Launch day is the first day of real data, and the words can keep improving from there.
Build on your voice or define it?
The scope can build on existing guidelines. Where the language has not been settled, the work starts from the business outward.
Building on an existing voice
- Where it starts
- A review of what already sounds like you and where the language needs more clarity or consistency
- What it produces
- Copy that builds on your existing guidelines
Defining the voice
- Where it starts
- Gathering the facts, asking questions, and organizing the argument
- What it produces
- Brand messaging and voice guidance, with the copy written from them
Questions, answered.
Can't we just write our own copy?
You can, and many founders do at first. The trouble is that you're too close to the business to write the way a customer thinks, and you know too much to notice what's missing. We bring an outside view and the discipline to cut.
Can you work with our existing brand voice?
Yes. We start by reviewing what already sounds like you and where the language needs more clarity or consistency, then build on your guidelines instead of replacing them.
Should copy come before the design or after it?
With it. Layout shapes how words read, and words shape what the design has to communicate. When the writer and designer work as one team, you avoid copy chopped down to fit and layouts filled with filler.
How long does website copywriting take?
A full website usually takes 2 to 4 weeks, including discovery, drafts, and revisions. It goes faster when the same team is writing and designing in parallel.
How is copywriting priced?
It comes down to what we're writing and how much groundwork it needs: the number of pages, whether messaging and voice have to be defined first, and how many products or audiences are involved. You get a written proposal with scope, timing, and fee before any writing starts. Tell us your budget and we'll shape the scope around it.
Do you write with SEO in mind?
Yes, with restraint. We work out what your customers actually search for, meaning what you sell and not just your company name, and build it into pages that still read like a person wrote them.
