Nonprofit
The Simchat Torah Project
An identity carried from a global initiative into a commemorative object.
The context
Led by Mizrachi-UK, the initiative places commemorative Torah covers bearing the names of people killed on and after October 7.
The question
The project needed an identity, a way for communities to participate, and communications prepared around a fixed calendar.
The decisions
We developed a visual language informed by the words “a time to mourn and a time to dance,” then carried it into embroidered covers, a registration website, and campaign materials.
What changed
The initiative has a connected system for commemoration, explanation, and participation, from the physical cover to the digital signup.
More work.
All work
Etz Chaim The Englewood Shtiebel
Brand Guidelines · Brand Messaging · Color + Typography · Copywriting
Etz Chaim The Englewood Shtiebel
