Storefront Design
Homepages, collection pages, product pages, cart, checkout. We design the whole storefront as a system, not as a series of disconnected templates pulled from a theme library.
An ecommerce design agency that knows what makes stores actually convert
We design ecommerce experiences for fashion, beauty, lifestyle, and consumer brands. Storefront design, product pages, and conversion-focused UX across Shopify and beyond.
(What We're Thinking About)
Most ecommerce sites are designed like brochures with an Add to Cart button. They look nice. They don't sell. The brands that actually grow online are the ones whose storefronts are designed for both the brand story and the buying decision, at the same time.
What We Do Instead
We design ecommerce experiences that hold up as brand expressions and as conversion machines. Real product pages, smart navigation, considered checkout flow, and content that does work, not just looks good in a portfolio screenshot.
Experience
We've designed ecommerce experiences across Shopify, Shopify Plus, headless setups, and custom builds. Fashion, beauty, home, food and beverage, lifestyle, accessories. We know what works in each category, and what categories quietly hate.
(What We Do)
Everything your ecommerce experience needs
Product Page Optimization
The product page is where the sale actually happens. We redesign PDPs with real attention to imagery hierarchy, copy, social proof, variant selection, and the friction points that quietly kill conversion.
Conversion Rate Optimization
We audit existing stores, identify where customers drop off, and fix it. Faster pages, clearer navigation, better trust signals, smarter upsells. We make changes that show up in revenue, not just in heatmaps.
Custom Sections & Features
Bundle builders, style selectors, quizzes, look-builders, video-with-product modules. The custom features that turn a generic store into a real brand experience, designed and built end-to-end.
Mobile Experience
70%+ of ecommerce traffic is mobile. We design mobile-first, not mobile-as-an-afterthought. Tap targets, scroll behavior, image weights, and performance, treated as design decisions, not engineering ones.
Cross-Platform Strategy
Shopify, Shopify Plus, headless with Hydrogen or Next.js, and platform migrations when the current setup is holding the brand back. We help you pick the right platform, not the trendiest one.
(Who We Work With)
We're a good fit if...
You have an existing ecommerce store that's underperforming and you don't know exactly why.
You're rebranding and need the storefront to reflect the new identity.
You're launching a new product line, a new brand, or a new market and want the storefront right from day one.
You've outgrown a theme and need real custom design and development.
You're in fashion, beauty, lifestyle, home, food and beverage, or consumer goods.
You care about conversion rate, AOV, and LTV, not just how the homepage looks in a deck.
(Not a fit)
We're probably not the right fit if you're looking for the cheapest possible build, or a theme tweak masquerading as a redesign. We do our best work as a real creative and strategic partner, not as a vendor executing someone else's spec.
(Our Process)
How an ecommerce project with us works
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01
Discovery & Audit
We start by understanding the brand, the customer, the catalog, and the data. Where customers drop off, what's converting, what isn't, and what the storefront should be doing differently.
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02
Strategy
We define the experience strategy, page priorities, customer journey, key conversion moments, and the design principles that will guide every decision after.
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03
Design
Full storefront design in Figma, real product imagery and copy, every key page and state. You review and give feedback before any code is written.
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04
Build
Development on the platform that fits, Shopify, Shopify Plus, headless. Custom sections, app integrations, performance work, and full QA across devices.
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05
Launch
Pre-launch QA, redirect mapping, analytics setup, conversion tracking, and a careful go-live. We don't push and pray.
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06
Optimize
Post-launch, we keep working. Tests, iterations, new features, seasonal updates. Ecommerce is a living system, we treat it like one.
(By The Numbers)
The difference design makes in ecommerce
of ecommerce traffic is mobile — most stores aren't designed for it
average ecommerce conversion rate — good design moves this significantly
of carts are abandoned — UX and trust signals fix most of it
Common questions about our ecommerce design work.
Ecommerce Design FAQs
Do you only work on Shopify?
Shopify and Shopify Plus are our primary ecommerce platforms, but we've also designed for headless setups using Hydrogen and Next.js. If you're on a platform that's holding you back, we can help you evaluate whether a migration makes sense.
How do you approach conversion rate optimization?
We start with an audit — where customers drop off, what's creating friction, what trust signals are missing. Then we fix the structural issues before touching aesthetics. CRO without data is just guessing.
Can you redesign just the product pages without a full store overhaul?
Yes. Product page redesigns are one of the highest-leverage projects we take on. If your PDP is underperforming, we can scope a focused engagement around that without rebuilding the entire store.
How long does an ecommerce design project take?
A full storefront redesign typically runs 10 to 16 weeks. A focused PDP or homepage project can move faster — 4 to 6 weeks. We scope each project specifically so the timeline matches the actual work.
Do you handle development or just design?
Both. We design in Figma and build in Shopify. You get one team that owns design and development, which means nothing gets lost in translation between a designer's vision and what actually ships.
Ready to build a store that converts?
Tell us about your project. We'll tell you honestly whether we're the right fit.