E-Commerce
Peas Love & Carrots
A growing food brand brought together without losing the person at its center.
The context
Danielle Renov built Peas, Love & Carrots around her recipes, personality, and relationship with her audience. The brand spans a website, newsletter, cookbooks, and products.
The question
How could those experiences feel like one world while giving recipes, books, and shopping their own clear place?
The decisions
We organized the website to bring the recipe library, cookbook series, and shop together. Newsletter design carries the same character into ongoing communication. The Micro Peas mini cookbook series and spice packaging extend the visual system into objects people use in their kitchens. The work follows the brand across formats while keeping Danielle’s warmth and humor in view.
What changed
The site, emails, books, and packaging share a recognizable direction. A continuing creative relationship provides the context to develop new pieces as part of the same brand.
More work.
All work
Everest Marble
Custom Site Design
Everest Marble
