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E-Commerce

Mazza by Marlene

Family Sephardic and Syrian cooking, made easy to order every week.

Client
Mazza by Marlene
Scope
E-commerce website
Location
Brooklyn, NY and Oakhurst, NJ
Custom Site DesignShopify Setup + CustomizationCopywritingMobile-First Design

The context

Mazza by Marlene makes handmade Sephardic and Syrian prepared foods, fresh every week in Brooklyn and Oakhurst, New Jersey. Everything is certified kosher under JSOR supervision.

Customers order for Shabbos, for holidays, and for catered events, and each works differently.

Mazza by Marlene project detail

The question

How do you bring a family kitchen online, keep its warmth, and still make weekly ordering fast?

The decisions

We built the site around how people already order from Mazza: a weekly Shabbos menu with pickup or delivery and a clear cutoff, a holiday menu, platters built to fit the table, and a catering menu that turns selections into an inquiry.

The design leads with the food and the family. The story starts in Marlene's kitchen, with warm photography and copy that sounds like the people behind it.

Mazza by Marlene project detail

What changed

Mazza by Marlene has one site for every way customers order, at both locations, with the weekly routine made quicker and the family story up front.

Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail
Mazza by Marlene project detail

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