Klaviyo Flow Strategy & Build
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP. We design and build the full automated flow architecture, mapped to your customer journey and your margin.
We design and build email programs for DTC and ecommerce brands. Welcome flows, abandoned cart, post-purchase, retention, and campaigns that look like your brand and actually convert.
We treat email as a real channel, not a discount megaphone. We build flows and campaigns that match the brand, respect the customer, and actually move revenue. Welcome series that introduce the brand. Abandoned cart that doesn't feel desperate. Post-purchase that builds loyalty instead of just confirming a shipment.
We've built email programs in Klaviyo, Mailchimp, Attentive (SMS), and custom ESP setups. Fashion, beauty, home, food and beverage, lifestyle. We know what works for which audience, and where the easy wins usually hide.
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP. We design and build the full automated flow architecture, mapped to your customer journey and your margin.
Modular email design systems built in Klaviyo, so every campaign feels like the brand without designing from scratch every time. Real templates, real components, real flexibility.
Monthly and seasonal campaign calendars, segmentation strategy, content planning, and the editorial discipline most ecommerce brands skip. Less sending, more selling.
Real segmentation based on behavior, purchase history, and engagement — not just gender and zip code. Personalization that adds value, not personalization that's creepy.
Email and SMS work better together when they're planned together. We build cross-channel programs in Klaviyo and Attentive that actually coordinate, instead of stepping on each other.
Existing program not performing? We audit flows, deliverability, list health, segmentation, and creative. Then we fix what's broken and double down on what's working.
You're an ecommerce brand on Klaviyo and email is underperforming relative to its potential.
You're sending a lot of email but it doesn't feel like the brand.
You don't have core flows set up properly, or you set them up two years ago and haven't touched them since.
You're rebranding and the email program needs to come along.
You're doing $1M+ in ecommerce revenue and email should be a meaningful share of it.
You want a long-term retention partner, not a one-time flow build.
We're probably not the right fit if you want the cheapest possible Klaviyo setup, or a freelancer to execute weekly campaigns from a content brief. We do our best work as a strategic and creative partner across the full email program.
We start by digging into your existing program — flows, campaigns, segmentation, deliverability, and revenue contribution. We figure out what's working, what's broken, and where the obvious money is.
We define the flow architecture, campaign cadence, segmentation logic, and design system the program will run on. You sign off on the plan before we build.
Modular email design system built in Klaviyo. Components, templates, and patterns your team can use to create on-brand emails fast.
We build every flow in Klaviyo, test against real scenarios, handle edge cases, and QA across email clients before anything goes live.
We monitor performance from day one — open rates, click rates, revenue attribution — and optimize continuously. The program gets better every month.
Everything you need to know before starting a Klaviyo engagement.
Monthly retainers for full Klaviyo management — flows, campaigns, segmentation, and reporting — typically run $3,000–$8,000/month. Flow-only builds run $5,000–$15,000 as a one-time project. See our full breakdown of what a Klaviyo agency actually does.
Foundational flows start generating revenue within 2–4 weeks of launch. Most brands see meaningful improvement in email revenue attribution within 60–90 days of a proper program being in place.
Yes — and we recommend it before committing to any new build. A Klaviyo audit reviews your existing flows, segmentation, deliverability health, and revenue attribution. Most brands are surprised by what the audit finds.
For well-run ecommerce brands, 20–40% of total revenue. If you're below 15%, there's a program problem. The right benchmark depends on your product category and purchase frequency.
Yes. We build cross-channel programs in Klaviyo and Attentive — coordinated timing, consistent voice, no overlap between channels.
We write everything — copy, subject lines, preview text, and the micro-copy that guides someone through a flow. All written in your brand voice, reviewed before send, and refined based on performance data over time.