Ecommerce email
Ecommerce emailKlaviyo email for ecommerce brands that want emails worth opening
We design and build email programs for DTC and ecommerce brands: welcome flows, abandoned cart, post-purchase, retention, and campaigns that look like your brand and actually sell. Email is a real channel, not a discount megaphone.
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Sound familiar?
Every email is a discount.
Your subscribers have learned to wait for the code. Margin goes with it, and full-price buyers get rarer every month.
The flows were built years ago.
Someone set up a welcome and an abandoned cart once. Nobody has opened them since, and they still mention products you don't sell.
Everyone gets the same email.
The whole list, every send. Your best customers get the same message as people who haven't opened in a year, and more of it lands in spam.
It doesn't sound like us.
A stock template with the logo on top. If you covered the header, the email could be from any store in your category.
Our view
Our viewMost ecommerce brands have an email account. Very few have an email program. They welcome new subscribers with 20% off and call it a welcome, send the same blast to the whole list every week, and let flows they built two years ago run untouched. As David puts it: that's not a welcome, that's a bribe. Don't give them a discount, give them a reason.
What we do instead
We build flows and campaigns that match the brand, respect the customer, and move revenue. Welcome series that introduce the brand. Abandoned cart that doesn't feel desperate. Post-purchase that builds loyalty instead of just confirming a shipment.
Where we've done it
We've run Klaviyo for HUUG, the New York intimates brand, since November 2025, alongside custom Shopify features and the brand's copy. We've also designed and written email for The Absolute Collagen and Peas Love & Carrots, so each send looks and sounds like the store it came from.
Featured project
HUUG
A New York intimates brand where the store and the inbox have to work as one. We audited and rebuilt the Klaviyo flows and write the copy across the site, products, and email, as one ongoing partnership.
- The challenge
- How do you make a product range easier to choose from and keep the shopping experience and email program working together as the business develops? HUUG needed a team that could move between custom Shopify functionality, lifecycle communications, and copy without treating each as an isolated request.
- Reported results
- Conversion rate increased 29 percent
- Average order value increased 19 percent
- First-purchase rate increased 40 percent
Reported business results for the periods shown in the case study, not a controlled test of our contribution.
More email marketing work
All work
“Working with the Splash team has been a joy. They carry a true can-do approach to every project, at every angle of the process. From start to finish, they provide seamless and thoughtful experience, taking the time to understand your brand's needs from the inside out. Definition of a true partner.”
Everything a real email program needs
- 01
Klaviyo flow strategy and build
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP. We map the full automated architecture to your customer journey and your margin, not to a template someone sold you.
- 02
Email design systems
A modular system built inside Klaviyo, so every campaign looks like the brand without being designed from scratch. Real templates and real components your team can actually use.
- 03
Campaign strategy and calendar
Monthly and seasonal calendars, segmentation, and content planning: the editorial discipline most ecommerce brands skip. Less sending, more selling.
- 04
Segmentation and personalization
Segments built on behavior, purchase history, and engagement, not just gender and zip code. Personalization that adds value, not personalization that's creepy.
- 05
SMS that coordinates with email
Email and SMS work better when they're planned together. We build cross-channel programs in Klaviyo and Attentive that share a calendar instead of stepping on each other.
- 06
Audit and repair
Program not pulling its weight? We audit flows, deliverability, list health, segmentation, and creative. Then we fix what's broken and double down on what's working.
How we work, for free
Five checks we run on every Klaviyo account before we write a single email.
Most programs aren't missing a clever subject line. They're missing these. Open your account and check them yourself.
- 1
The no-discount welcome test
Read your first welcome email with the offer deleted. Is there still a reason to buy? It should say why the brand exists, what's different about the product, and what's coming next. Keep the offer if it helps. Just don't let it be the whole introduction.
- 2
The halfway buyer
Trace what happens to someone who buys in the middle of a flow. If your welcome or abandoned cart flow has no filter for people who have placed an order since starting it, customers get 'you forgot something' after they've paid. Check the filters on every flow, not just the trigger.
- 3
The cart timing rule
First reminder about an hour after they leave, with no discount. Second about a day later, with reviews or answers to the questions that stop people buying. Only the last one, two to three days in, carries a small incentive, and only if your margin supports it. Lead with a code and you teach people to abandon carts on purpose.
- 4
The engaged-list rule
Send campaigns to people who have opened, clicked, or bought recently, not the whole list. Give the quiet ones a winback series, and if three or four attempts get nothing, suppress them. A smaller list that wants to hear from you protects deliverability for every email you send.
- 5
The numbers worth watching
Judge flows by placed order rate and revenue per recipient, not open rate. Opens and clicks are early signals, not outcomes. And watch delivery: if fewer than 95 percent of your emails are reaching inboxes, fix that before you write anything new.
How an email project with us works
- 01
Audit and discovery
We dig into your existing flows, campaigns, segments, deliverability, and how much revenue email is really carrying. You get a plain list of what's working, what's broken, and where the obvious money is.
- 02
Strategy
We define the flow architecture, campaign cadence, segmentation logic, and design system the program will run on. You sign off on the plan before we build anything.
- 03
Design system
We design the modular templates and components inside Klaviyo, in your typography, colors, and photography. Your team can build an on-brand email in minutes instead of starting from a blank canvas.
- 04
Build and QA
We build every flow in Klaviyo and test it against real scenarios, including the edge cases, like someone who buys halfway through a flow. Nothing goes live until it has been checked across the major email clients.
- 05
Launch and optimize
We watch performance from day one and keep refining subject lines, timing, segments, and creative. The program should get better every month, and we report on it in plain language.
Why not in-house, a Klaviyo freelancer, or a big retention agency?
Each can send good email. The difference is who plans it, who writes and designs it, and whether it connects to the rest of your brand.
Splash Creative
- Who does the work
- A senior team that writes, designs, and builds, with David leading creative direction
- Plan before sending
- An audit and flow plan you sign off on before anything is built
- Brand and copy
- Written and designed in your voice by the people who know your brand
- Connected to your store
- The same team can work on your Shopify store, so email and site match
- After launch
- Monthly reading of the numbers and steady improvement
In-house
- Who does the work
- Your own team, often alongside other jobs
- Plan before sending
- Depends on experience and time
- Brand and copy
- Strong brand knowledge, limited design and build time
- Connected to your store
- Depends on your team
- After launch
- Competes with other priorities
Klaviyo freelancer
- Who does the work
- One specialist, usually strongest in setup or in design
- Plan before sending
- Often starts from the task you hand over
- Brand and copy
- Copy is often a separate hire
- Connected to your store
- Usually email only
- After launch
- Depends on their availability
Large retention agency
- Who does the work
- Senior strategists in the pitch, a wider team on the account
- Plan before sending
- Yes, usually through a structured onboarding
- Brand and copy
- Yes, through a larger process
- Connected to your store
- Usually email and SMS only
- After launch
- Ongoing account management
We're a good fit if...
- You're an ecommerce brand on Klaviyo and you know email should be doing more than it is.
- You're sending plenty of email, but none of it feels like your brand.
- Your core flows aren't set up properly, or you set them up two years ago and haven't touched them since.
- You're rebranding and the email program needs to come along with it.
- You want the same team writing, designing, and building, so nothing gets lost between vendors.
- You want a long-term retention partner, not a one-time flow build.
Not a fit
If you want the cheapest possible Klaviyo setup, or a freelancer to push out weekly campaigns from a content brief, we're not the right fit. We do our best work as the strategic and creative partner across the whole program.
In short
Splash Creative is a Klaviyo email partner for ecommerce brands. We audit the existing program, plan the flow architecture and campaign calendar, then write, design, build, and test every email in Klaviyo. After launch we keep reading the numbers and improving the program month by month.
- Who it is for
- Ecommerce brands that want email planned around customer behavior and a consistent brand voice
- What it covers
- Lifecycle strategy, Klaviyo flows, campaigns, templates, and email creative
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- From $2,500 per month. Scope and fee confirmed in a written proposal
Questions, answered.
How much does Klaviyo email management cost?
Ongoing partnerships start at $2,500 per month. Within that, it depends on scope: a one-time flow build, a full program with ongoing campaigns, or an audit first. The number of flows, how many campaigns a month, SMS, and how much design and copy is new all drive the fee. Scope, timing, and fee are agreed in a written proposal before kickoff, and if you share your budget we'll tell you honestly what it covers.
How long until the program is up and running?
We build in order of value, so the welcome and abandoned cart flows go live first and start working while the rest is built. The full timeline depends on how many flows and how much creative is new, and it's written into the proposal before we start.
We already have Klaviyo. Can you audit what we have?
Yes, and we recommend it before committing to any new build. The audit covers flows, segmentation, deliverability, creative, and revenue attribution. Most brands are surprised by what it finds.
Do you write the email copy?
Yes. We write everything: copy, subject lines, preview text, and the small lines that guide someone through a flow. It's written in your brand voice, reviewed with you before it sends, and refined as the results come in.
Do you handle SMS too?
Yes. We build cross-channel programs in Klaviyo and Attentive with coordinated timing and one voice, so a customer doesn't get a text and an email saying the same thing an hour apart.
Is our welcome discount a problem?
Not on its own. An offer helps, but it shouldn't be the whole introduction. We keep the offer if it earns its place and build the welcome around why the brand exists and what makes the product worth buying.
Let's find what your email is missing.
Tell us what you're sending today and where it feels off. We'll come back with what we'd fix first in your account, and a written proposal if we're the right fit.
- 01
You tell us what needs to change
An unfinished brief is welcome. The business situation matters more than a list of deliverables.
- 02
We talk it through
A first conversation about the business, what's already in place, and what should happen next.
- 03
You get a written proposal
Scope, responsibilities, timing, and fee, agreed before any work begins.
Rather talk first?
Book a call with DavidTell us about the project