Klaviyo Flow Strategy & Build
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP. We design and build the full automated flow architecture, mapped to your customer journey and your margin.
A Klaviyo email agency for ecommerce brands that want emails worth opening
We design and build email programs for DTC and ecommerce brands. Welcome flows, abandoned cart, post-purchase, retention, and campaigns that look like your brand and actually convert.
(What We're Thinking About)
Most ecommerce email programs are a Klaviyo template, a 15% off code, and hope. They send constantly, look like every other DTC brand on the internet, and quietly train customers to ignore them. That's not a retention program, that's noise.
What We Do Instead
We treat email as a real channel, not a discount megaphone. We build flows and campaigns that match the brand, respect the customer, and actually move revenue. Welcome series that introduce the brand. Abandoned cart that doesn't feel desperate. Post-purchase that builds loyalty instead of just confirming a shipment.
Experience
We've built email programs in Klaviyo, Mailchimp, Attentive (SMS), and custom ESP setups. Fashion, beauty, home, food and beverage, lifestyle. We know what works for which audience, and where the easy wins usually hide.
(What We Do)
Everything a real email program needs
Email Design Systems
Modular email design systems built in Klaviyo, so every campaign feels like the brand without designing from scratch every time. Real templates, real components, real flexibility.
Campaign Strategy & Calendar
Monthly and seasonal campaign calendars, segmentation strategy, content planning, and the editorial discipline most ecommerce brands skip. Less sending, more selling.
Segmentation & Personalization
Real segmentation based on behavior, purchase history, and engagement, not just gender and zip code. Personalization that adds value, not personalization that's creepy.
SMS & Cross-Channel
Email and SMS work better together when they're planned together. We build cross-channel programs in Klaviyo and Attentive that actually coordinate, instead of stepping on each other.
Audit & Optimization
Existing program not performing? We audit flows, deliverability, list health, segmentation, and creative. Then we fix what's broken and double down on what's working.
(Who We Work With)
We're a good fit if...
You're an ecommerce brand on Klaviyo and email is underperforming relative to its potential.
You're sending a lot of email but it doesn't feel like the brand.
You don't have core flows set up properly, or you set them up two years ago and haven't touched them since.
You're rebranding and the email program needs to come along.
You're doing $1M+ in ecommerce revenue and email should be a meaningful share of it.
You want a long-term retention partner, not a one-time flow build.
(Not a fit)
We're probably not the right fit if you want the cheapest possible Klaviyo setup, or a freelancer to execute weekly campaigns from a content brief. We do our best work as a strategic and creative partner across the full email program.
(Our Process)
How an email project with us works
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01
Audit & Discovery
We start by digging into your existing program, flows, campaigns, segmentation, deliverability, and revenue contribution. We figure out what's working, what's broken, and where the obvious money is.
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02
Strategy
We define the flow architecture, campaign cadence, segmentation logic, and design system the program will run on. You sign off on the plan before we build.
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03
Design System
Modular email design system built in Klaviyo. Components, templates, and patterns your team can use to create on-brand emails fast, without designing from scratch every time.
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04
Flow Build
Core flows designed, written, built, and tested in Klaviyo. Every email reviewed, every trigger validated, every send time considered.
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05
Launch & Monitor
We turn flows on carefully, monitor deliverability and performance, and make adjustments based on real data, not assumptions.
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06
Ongoing Partnership
Most brands stay on with us for ongoing campaign work, new flow development, seasonal pushes, and continuous optimization. Email rewards the brands that keep showing up.
(By The Numbers)
Email is still the highest-ROI channel in ecommerce
average return for every $1 spent on email marketing
of revenue should come from email for a well-run Shopify brand
higher conversion rate on email vs. cold paid social
Common questions about our ecommerce email marketing work.
Email Marketing FAQs
Do you work exclusively in Klaviyo?
Klaviyo is our primary platform for ecommerce email — it's the best tool for Shopify brands. We've also worked in Mailchimp, Attentive for SMS, and custom ESP setups. If you're not on Klaviyo and should be, we'll tell you.
How long does it take to build out a full email program?
A complete flow architecture — welcome, abandoned cart, post-purchase, win-back — typically takes 6 to 8 weeks to design, build, and test. Campaigns and ongoing management start immediately after.
We already have flows set up. Can you just improve them?
Yes. A lot of our engagements start with an audit of an existing Klaviyo account. We find what's broken, what's underperforming, and what's missing — then fix it systematically. You don't need to start from scratch.
How do you measure success?
Revenue attributed to email, flow-by-flow performance, open and click rates, list health metrics, and deliverability. We set benchmarks at the start of every engagement so you know exactly what we're aiming for.
Do you manage ongoing campaigns or just set up the flows?
Both. Some clients bring us in for a one-time flow build. Others keep us on retainer to manage the full program — campaigns, calendar, segmentation, and ongoing optimization. The retainer model produces better results because the program compounds over time.
Ready to make email your highest-performing channel?
Tell us about your project. We'll tell you honestly whether we're the right fit.