Nonprofit

YidtoYid

A fundraising platform presented through human connection.

Client: YidtoYid
Scope: Identity, messaging, website, campaign strategy, and email

Ad + Campaign AssetsBrand GuidelinesBrand MessagingBrochures + Sales MaterialsCampaign StrategyColor + TypographyConversion OptimizationCopywritingCustom Site DesignEmail DesignLogo + Visual IdentityMarketing Materials

The context

Yid to Yid connects donors with families through community fundraising campaigns.

The question

The brand and site needed to explain the platform clearly and support different journeys for donors and families.

The decisions

We developed the identity, messaging, and website, then carried the direction into fundraising appeals and email sequences. The copy keeps the person and the purpose of the campaign in view.

What changed

The platform has a coherent introduction and a connected set of campaign communications.

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More work.

All work

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