(About Project) Yid to Yid is a peer-to-peer fundraising platform built specifically for the Jewish community -- connecting donors directly with families in need, campaign by campaign. The platform is built on the belief that tzedakah is most powerful when it's personal: one yid helping another, directly.

Industry

Religious & Community Organizations / Nonprofit

Project Type

Branding
Email Marketing
Graphic Design + Creative
Web Design + Development

Deliverables

Ad + Campaign Assets
Brand Guidelines
Brand Messaging
Brochures + Sales Materials
Campaign Strategy
Color + Typography
Conversion Optimization
Copywriting
Custom Site Design
Email Design
Logo + Visual Identity
Marketing Materials

(Challenge)

A platform built around human connection needed a brand and website that could actually feel human.

Yid to Yid sits in a crowded nonprofit-tech space, but it operates from a different philosophy: no institutional middlemen, no generic donation pages. The brand, the messaging, and the site all had to communicate that distinction immediately -- warm enough to earn trust, credible enough to handle real fundraising.

And beyond the brand, the platform needed campaigns that could actually move people to give -- with copy and strategy tight enough to convert at every touchpoint.

(Our Approach)

We built the brand, wrote the messaging, launched the site, and then ran the campaigns.

The identity is warm and direct -- a visual language rooted in community and trust, built to work across a platform that serves both donors and recipients. The site organizes a genuinely complex platform into something that feels simple and approachable, with clear paths for families seeking help and donors ready to give.

From there we moved into campaign execution -- Pesach appeals, multi-touchpoint email sequences for non-converters, and ongoing fundraising communications designed to drive conversions without ever feeling transactional. Every email was written to feel like it came from a person, not a platform.