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Branding3 min read

Branding Agency for Law Firms

By David Herskowitz, Founder and Creative Director

Splash Creative is a branding and web design agency in Englewood, NJ, serving New York City and North Jersey, founded by David Herskowitz. For law firms, the studio designs brand strategy, visual identity, and websites so a practice's public presence matches the work it already does. Scope, timing, and fee are set in a written proposal before kickoff.

Branding

A brand should make the business easier to understand.

We help businesses work out what they stand for and give that thinking a recognizable form. Positioning, identity, language, and application are developed as one connected system.

Brand identity from $15,000.

RosettiStarr wordmark on a dark blue field, from the site Splash Creative designed for the investigations and risk firm.

Splash Creative is at 34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and North Jersey from Englewood.

What a law firm branding engagement includes

A law firm engagement uses the services Splash already publishes. The written proposal names what is in scope for that firm.

  • Brand strategy and positioning. Practice focus, the clients the firm wants, and language specific enough that another firm could not use it unchanged.
  • Visual identity. Logo, color, typography, and guidelines for the website, proposals, and other everyday materials.
  • Website design and development. Page structure, custom design, and a site the firm's team can update. Practice pages and attorney bios are part of the architecture when a website is in scope.
  • Copywriting. Written with the design. Copy for New Jersey firms is written with Rules of Professional Conduct 7.1 through 7.4 in view. Copy for New York firms is written with Rule 7.1 in view. Those constraints are in the first draft.

If the firm needs a website and the identity can stay, see Law firm website design in New Jersey. That page is the companion to this one. The broader web design page for practices in New York City and New Jersey is Law Firm Web Design Agency in NYC & NJ.

How an engagement runs

The sequence is the one on How we work.

  1. Understand the business. Clients, what is working, what is getting in the way, and what a useful outcome would be.
  2. Shape the engagement. Deliverables, responsibilities, timing, and fee in writing, before kickoff.
  3. Establish the direction. Positioning and content structure before visual design.
  4. Make the work. Identity and, when it is in scope, the website, developed together. Copy is considered with the layout.
  5. Prepare for use. Testing, working files, guidelines, and an agreed launch.

A focused brand identity takes 4 to 6 weeks. A full brand strategy and identity takes 8 to 12 weeks. Website timing is set in the written scope.

Brand identity is from $15,000. Websites are from $15,000. Brand and website together are from $30,000. The fee for a project is the one in the proposal. See pricing.

David Herskowitz, founder and creative director, contributes to scoping, creative direction, and execution as the engagement requires, with a consistent senior team.

Work for professional practices

The case studies on this site do not include a law firm. The three projects below are published Splash work for professional practices. They are shown because each one is brand, website, or both, for a firm where credibility is the product.

RosettiStarr project
RosettiStarr Messaging, color, type, copy, and a custom site for RosettiStarr, an investigations and cybersecurity firm whose clients include law firms. RosettiStarr is not a law firm. See the project
Modality Advisors project
Modality Advisors Logo, copy, and a custom site for Modality Advisors, a boutique strategic advisory and capital formation firm. See the project
BioNurture project
BioNurture Logo, color, type, guidelines, copy, and a custom site for BioNurture, a physician-led oncology and hematology practice. See the project

Frequently asked questions

What does Splash Creative do for law firms?

Splash Creative is a branding and web design agency in Englewood, NJ, serving New York City and North Jersey, founded by David Herskowitz. For law firms, the studio designs brand strategy, visual identity, and websites. Scope, timing, and fee are set in a written proposal before kickoff.

Where is Splash Creative based?

Splash Creative is at 34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and Northern New Jersey.

How much does branding for a law firm cost at Splash Creative?

Brand identity is from $15,000. Websites are from $15,000. Brand and website together are from $30,000. The proposal sets the scope and the fee before kickoff.

How long does a law firm brand take?

A focused brand identity takes 4 to 6 weeks. A full brand strategy and identity takes 8 to 12 weeks. When a website is included, its schedule is set in the written scope.

Does this site include a law firm case study?

The published case studies do not include a law firm. Related work includes RosettiStarr, an investigations and risk firm whose clients include law firms, plus identity and website work for Modality Advisors and BioNurture. Those are professional practices, not law firms.

Can Splash design the website and the identity together?

Yes. Brand and website together is from $30,000. If the firm needs a website and the identity can stay, see Law firm website design in New Jersey.

Law firm website design in New Jersey · Law Firm Web Design Agency in NYC & NJ · Branding agency for law firms in New Jersey · Brand identity · How we work · Pricing · Contact

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“Splash delivers powerful brand ID, slick websites and UX, beautiful graphic design, and intelligent software solutions. Great team, great experience, great creative partners.”

Bryan Black, Chief Creative Officer

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