Custom Theme Design
We design Shopify storefronts from scratch, or take an existing theme and make it actually feel like your brand. Mobile-first, conversion-aware, and built to hold up as your catalog grows.
A Shopify agency that actually knows what it's doing
We design, build, and optimize Shopify stores for fashion, lifestyle, and consumer brands. Custom themes, clean code, and an eye for what converts.
(What We're Thinking About)
A lot of agencies say they do Shopify. Most of them spin up an off-the-shelf theme, drop in your products, and call it done. That's not what we do.
What We Do Instead
We build stores that are designed to match your brand, built to perform across every device, and structured so you can actually manage them without calling us every time something needs to change.
Experience
We've worked on Shopify stores for established brands, rebuilds, custom section development, theme overhauls, and conversion improvements. We know the platform well.
(What We Do)
Everything your Shopify store needs
Custom Section & Feature Development
Need a style selector, a bundle builder, a cross-sell module, or a video-with-product section? We build custom Shopify sections and features that your theme doesn't include out of the box.
Store Setup & Migration
Launching on Shopify for the first time, or moving from another platform? We handle the full setup — products, collections, navigation, payment, shipping, and everything in between.
App Integration
Klaviyo, Yotpo, Recharge, Judge.me, Loox, Gorgias — we set up and configure the apps your store needs to run well and connect them properly to your theme.
Conversion Rate Optimization
We audit existing stores for friction points, confusing navigation, slow pages, and weak product pages — then fix what's hurting your conversion rate.
Ongoing Support & Maintenance
We offer monthly support arrangements for brands that want a reliable Shopify partner to handle updates, additions, and fixes without starting from scratch each time.
(Who We Work With)
We're a good fit if...
You have an existing Shopify store that doesn't look or perform the way it should.
You've outgrown a basic theme and need custom development.
You want a long-term Shopify partner, not just a one-and-done build.
You're launching a new brand and want to get the store right from day one.
You're rebranding and need your store to match the new identity.
You're in fashion, lifestyle, beauty, home, or consumer goods.
(Not a fit)
We're probably not the right fit if you're looking for the cheapest possible build or a developer to execute a spec you've already finalized. We do our best work when we're brought in as a real creative and technical partner.
(Our Process)
How a Shopify project with us works
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01
Discovery
We start with a conversation about your brand, your goals, your existing store if you have one, and what's not working. We ask a lot of questions before we touch anything.
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02
Design
We design the store in Figma first — homepage, collection page, product page, cart, and any custom features. You review and give feedback before anything is built.
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03
Build
Once the design is approved, we build in Shopify. Custom theme development, section builds, app integrations, product setup — all done to spec and tested across devices.
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04
Launch
We do a full pre-launch QA pass, handle any final adjustments, and help you go live. No surprises.
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05
Post-Launch Support
We don't disappear after launch. Monthly support arrangements available for ongoing updates, new features, and CRO work.
Everything you need to know before starting a Shopify project.
Shopify Questions, Answered
How much does a Shopify store design and build cost?
A custom Shopify store design and build typically runs $15,000–$60,000 depending on scope. Theme customization projects run $8,000–$20,000. Shopify Plus builds with complex custom functionality run higher. See our full guide on how to choose a Shopify design agency.
How long does a Shopify store build take?
A full custom Shopify store — design, development, and launch — typically takes 10–16 weeks. Focused projects like a product page redesign or homepage overhaul run 4–6 weeks.
Do you build on Shopify or Shopify Plus?
Both. Standard Shopify handles most brands well. Shopify Plus unlocks customizable checkout, higher API rate limits, and advanced automation — typically worth it once you're doing $1M+ annually. We'll tell you honestly which one your business needs.
Can you redesign my existing Shopify store or do you only do new builds?
Both. We do full rebuilds, theme overhauls, and focused CRO work on existing stores. Sometimes the highest-leverage fix is a product page redesign or checkout optimization rather than a full rebuild. We audit before recommending scope.
Do you integrate Klaviyo with the Shopify store?
Yes — and we recommend doing it from the start. The brands that get the most from both build them to work together. If you need Shopify and email, we handle both under one engagement. See our Klaviyo email service.
What kinds of brands do you build Shopify stores for?
Fashion, intimates, beauty, home goods, consumer products, and lifestyle brands. We've built and optimized Shopify stores for brands like Huug (NY intimates brand) and MetaboliK (health/wellness). We're a strong fit for DTC brands where visual experience is as important as functionality.