Shopify agency
Shopify agencyA Shopify agency that actually knows what it's doing
We design, build, and improve Shopify stores for fashion, wellness, food, and consumer product brands. Custom themes, clean code, and an eye for what makes people buy.
Trusted by founders and teams at
Sound familiar?
It looks like every other store.
A premium theme with your logo swapped in. Your competitors bought the same one, so customers can't tell you apart.
There's an app for everything.
Each one adds a monthly bill and more code on every page. The store gets slower on a phone, and nobody remembers what half of them do.
Every small change needs a developer.
Swapping a banner or launching a sale turns into a ticket and a wait. Your team should be running the store, not waiting on it.
Shoppers can't work out what to pick.
Styles, sizes, packs, bundles, subscriptions. When the product page makes people figure it out alone, they leave to think about it and don't come back.
Our view
Our viewMost Shopify stores are a premium theme with the logo swapped in and a pile of apps bolted on. They look like every other store in the category and load like it too. And most agencies treat launch as the finish line, when it's really the first day of data collection.
What we do instead
We build stores that match the brand, perform on a phone, and are structured so your team can run them without calling us for every banner change. When the theme can't do what the product needs, we build the feature instead of stacking another app. After launch, we watch how customers actually shop and keep simplifying.
Where we've done it
For HUUG, a New York intimates brand, we built custom Shopify functionality and run its email flows and copy as one ongoing partnership. We've set up and customized Shopify for MetaboliK Health, Bettertap, The Absolute Collagen, and Mazza by Marlene, each with a very different product to sell.
Featured project
The Absolute Collagen
A women-owned supplement brand with one product, and a store that didn't show the restraint that makes it different. We redesigned the Shopify store and wrote the site and emails in one voice, from first visit to monthly reorder.
- The challenge
- How could the website and emails make a one-ingredient product feel premium, and make a daily habit easy to keep?
- What changed
- The Absolute Collagen now presents itself the way its founders talk about it: simple, specific, and personal, from a first visit to the monthly reorder.
More shopify work
All work
“I recently worked with Splash Creative to create my website and branding. I must say it was an excellent experience. Splash Creative is artistic and creative who not only listened to my needs but also managed to enhance my ideas and bring them to life. They truly cared about my vision and executed it with precision. Their attention to detail is commendable and I was impressed with how they managed to meet all of my requirements within the given timeline. I highly recommend Splash Creative to anyone in need of top of the line website development and marketing services.”
Everything your Shopify store needs
- 01
Custom theme design
We design storefronts from scratch, or take an existing theme and make it actually feel like your brand. Mobile-first, and built to hold up as your catalog grows.
- 02
Custom sections and features
Style selectors, bundle builders, pack-size logic, video-with-product sections. If your theme doesn't do it out of the box, we build it into the theme.
- 03
Store setup and migration
Launching on Shopify for the first time, or moving from another platform? We handle products, collections, navigation, payments, shipping, and redirects.
- 04
Apps that earn their place
Klaviyo, Yotpo, Recharge, Judge.me, Gorgias. We set up the apps your store needs, connect them properly to your theme, and tell you which ones you can cut.
- 05
Store audits and conversion work
We find the friction: confusing navigation, slow pages, product pages that leave questions unanswered. Then we fix what's costing you sales, starting with the biggest problem, not the easiest one.
- 06
Ongoing support
Monthly support for brands that want one Shopify partner handling updates, new features, and seasonal changes, without re-explaining the store every time.
How we work, for free
Five checks we run on every Shopify store before we design anything.
Most store problems show up in the first hour of looking. Run these on yours today. They cost nothing and they'll tell you where the sales are leaking.
- 1
The one-thumb test
Open your best-selling product on your phone and buy it using one thumb. Can you see the price, pick a variant, and reach add to cart without pinching or scrolling back up? If the options hide in a dropdown below the fold, fix that before you touch anything else.
- 2
The unanswered question list
Read your product page as a first-time buyer and write down every question you'd ask a salesperson: fit, size, what's in it, when it arrives, how returns work. Each one you don't answer is a reason to open another tab. Answer them near the add to cart button, not in a FAQ three clicks away.
- 3
The app audit
List every installed app with what it does, what it costs a month, and whether it loads on every page. Cut the ones that overlap, and check your theme for code left behind by apps you already removed. If an app is core to how you sell, it probably belongs in the theme instead.
- 4
The Monday morning test
Ask someone on your team to change the homepage banner, add a product to a collection, and turn on a sale, alone. If they can't do it in the theme editor without breaking the layout, the theme was built for the developer, not for you. Sections and blocks should be things your team edits, not things they request.
- 5
The real launch order
Before you call a store live, place a real order with a real card and refund it. Check the discount code, the shipping rate to a far address, the tax, the confirmation email, and that Klaviyo received the order. And map every old product and collection URL to its new home, so the links people already shared don't land on a 404.
How a Shopify project with us works
- 01
Discovery
We talk through the brand, the catalog, your current store, and what's not working. We look at your numbers before we recommend anything.
- 02
Design
Homepage, collection page, product page, cart, and any custom features, designed in Figma first. You approve everything before development starts.
- 03
Build
Theme development, custom sections, app setup, and product data, built to the approved design. We test on real phones, not just a resized browser window.
- 04
Launch
A full pre-launch QA pass, redirects from your old URLs, and a test order before we flip the switch. No surprises on launch day.
- 05
Keep improving
Launch is where the real data starts. We watch how customers move through the store and remove the steps that slow them down.
Why not a freelancer, a Shopify Experts developer, or a theme and apps yourself?
All three can get a store live. The difference is who designs it, who connects it to everything else, and who's still there after launch.
Splash Creative
- Who does the work
- A senior design and development team, with David leading from the first call
- Design
- Designed in Figma around your brand and your products before any code
- Custom features
- Built into the theme when the product needs it, instead of another app
- Brand, copy, and Klaviyo
- Handled by the same team, so the store and email match
- After launch
- The same team reads the data and keeps simplifying the store
Freelancer
- Who does the work
- One person, usually stronger in either design or code
- Design
- Varies with the person
- Custom features
- Possible, within one person's range and time
- Brand, copy, and Klaviyo
- Usually separate hires
- After launch
- Depends on their availability
Shopify Experts developer
- Who does the work
- A developer or dev shop working to the task you define
- Design
- Often built from your spec or an existing theme
- Custom features
- Yes, scoped task by task
- Brand, copy, and Klaviyo
- Usually outside the scope
- After launch
- New tasks as you need them
Theme and apps yourself
- Who does the work
- You and your team, in the theme editor
- Design
- The theme's layouts with your logo and colors
- Custom features
- Usually another app subscription
- Brand, copy, and Klaviyo
- Up to you
- After launch
- Up to you
We're a good fit if...
- You have a Shopify store that doesn't look or perform the way it should.
- You've outgrown a basic theme and need custom development.
- You're launching a new brand and want the store right from day one.
- You're rebranding and the store needs to match the new identity.
- You sell fashion, beauty, wellness, food, home, or consumer goods, where the product has to look as good online as it does in hand.
- You want a long-term Shopify partner, not a one-and-done build.
Not a fit
We're probably not the right fit if you're looking for the cheapest possible build or a developer to execute a spec you've already finalized. We do our best work as a real creative and technical partner.
In short
Splash Creative is a Shopify design and development partner for consumer brands. We design storefronts in Figma, build custom themes and sections, set up and connect apps like Klaviyo, and keep improving the store after launch. Every project starts with a look at your current store or catalog, and scope, timing, and fee are agreed in a written proposal.
- Who it is for
- Consumer brands building a new Shopify store or improving an existing one
- What it covers
- Storefront and product-page design, theme development, catalog setup, custom features, app integrations, and Klaviyo connections
- Who does the work
- A senior team led by David Herskowitz, Founder and Creative Director
- How it is priced
- Shopify store from about $20,000. Scope and fee confirmed in a written proposal
Questions, answered.
How much does a Shopify project cost?
A Shopify store build starts at about $20,000. Within that, it depends on what the store needs. A full custom theme with custom features costs more than a focused product page redesign, and migrations, catalog size, and app integrations all move the number. We put scope, timing, and fee in writing before any work starts. Tell us your budget and we'll tell you honestly what it can cover.
How long does a Shopify build take?
A full custom store, from design through launch, usually takes 10 to 16 weeks. Focused projects like a product page or homepage redesign usually run 4 to 6 weeks.
Do you work on Shopify Plus?
Yes, both Shopify and Shopify Plus. Standard Shopify handles most brands well. Plus adds checkout customization, automation, and higher limits, and it's only worth the extra cost once your volume calls for it. We'll tell you honestly which one you need.
Can you fix my existing store instead of rebuilding it?
Yes. Sometimes the right move is a product page redesign or a cleanup of the app stack, not a new theme. We audit before we recommend scope.
Do you handle Klaviyo email too?
Yes, and we recommend building them together. Store and email work best when one team owns both, which is exactly how we work with HUUG.
What kinds of brands do you build Shopify stores for?
Consumer brands where the product experience matters: intimates, supplements, wellness, home, and food. Clients include HUUG, MetaboliK Health, Bettertap, The Absolute Collagen, and Mazza by Marlene.
Let's make your store easier to buy from.
Send us your store URL and tell us what's not working. We'll come back with what we'd fix first and why, and a written proposal if we're the right fit.
- 01
You tell us what needs to change
An unfinished brief is welcome. The business situation matters more than a list of deliverables.
- 02
We talk it through
A first conversation about the business, what's already in place, and what should happen next.
- 03
You get a written proposal
Scope, responsibilities, timing, and fee, agreed before any work begins.
Rather talk first?
Book a call with DavidTell us about the project