Bettertap

Bettertap is a countertop water system. It filters tap water, pours at each person's preferred temperature, and tracks how much everyone in the household drinks through an app.

It has to win over two habits people already have: drinking from the tap and buying bottled water.

We created the wordmark and monogram, a tight palette of deep navy, green, and cream, and a type system that runs from packaging and merchandise to the website. One line sums up the brand: better than filtered, smarter than bottled.

The Shopify store and social content open with the problem, show the product in real kitchens, and explain the app through the people using it. Each person gets a profile and a daily goal, and every pour is tracked automatically.

Bettertap has a complete brand system and a store ready for launch, so the product, the app, and the story look and sound the same wherever customers find them.