Healthcare
Peninsula Pediatrics
A neighborhood practice given a visual language rooted in its home.
The context
Peninsula Pediatrics is a doctor-founded pediatric practice in Rockaway Park, New York. The practice wanted a brand and website that reflected personal care and community.
The question
How could the identity communicate warmth and a sense of place while the website helped families find practical information?
The decisions
The identity centers on a mosaic sea turtle, with a heart in its shell and a palette of ocean blues and turquoise. The coastal reference connects the practice to Rockaway. The website carries that language into clear service information and family resources, with an approachable voice throughout.
What changed
The practice has a recognizable identity connected to its location and a website that brings information into the same welcoming system. The work describes the practice without relying on generic medical imagery.
