Healthcare

Elivate

A movement idea built into the wordmark.

Client: Elivate
Scope: Logo and visual identity

Brand GuidelinesColor + TypographyLogo + Visual Identity

The context

Elivate is a personal training brand centered on movement and progress.

The question

The identity needed to communicate direction without relying on familiar fitness imagery.

The decisions

After exploring logo directions, we developed a custom wordmark with an upward arrow integrated into the letterform. The visual idea is contained within the name itself.

What changed

The brand has a distinctive core mark that expresses its focus on progress.

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