After a raise
After a raiseSeries A rebrand for companies that outgrew their seed brand
After a raise, many companies need identity and site work that matches the new stage. Splash Creative is a founder-led studio in Englewood, NJ serving New York City and North Jersey. Brand identity from $15,000. Brand and website from $30,000. Fixed scope, fixed fee, agreed in writing. David Herskowitz, Founder and Creative Director directs the work.
(When it helps)
When a post-funding rebrand makes sense
The usual reason is practical. The name, the site, or the sales materials still describe the company that raised the seed round, and buyers or candidates are meeting a different company. A rebrand is worth scoping when the old system is getting in the way of the next sale, the next hire, or a product that no longer fits the old story.
This page does not claim a rate of companies that rebrand after a round, and it does not assign a raise to any project below.
(Keep and change)
What usually changes, and what to keep
What to keep is a decision, not a default. A name, a color, a way of speaking, or a site structure can stay if people already trust it. What usually changes is the part that now misstates the offer: a logo that only worked on a pitch deck, a homepage written for a different buyer, or guidelines the team cannot use.
The written scope says which of those are in the project.
(Deliverables)
What Splash delivers
Strategy, identity, website, guidelines, and launch assets, as scoped. Websites are WordPress or Shopify. Naming, packaging, and photography are extras when the proposal includes them. Packaging, when it is in scope, is from about $8,000 per SKU, and systems are from about $15,000.
(Time)
Timeline anchors
A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. Website scope is scheduled in the written proposal. This page does not publish a separate week count for brand and website together.
Stage and growth brands we have worked with
These are published projects. They are examples of identity and site work for growing companies. They are not claims about a funding round.
- CoverWhale
Insurtech. Brand identity and a website, written to explain a dense product quickly.
- Betterness
Name, identity, and brand guidelines for a care and community offering.
- Alias Intelligence
Website for a due diligence and investigations firm. The project is a site, not a raise story.
- MetaboliK Health
Identity and a Shopify store for a medical weight management platform.
- HUUG
Ongoing Shopify, Klaviyo, and copy for a New York fashion brand.
Starting points
These are the published floors. The proposal names the scope and the fee. Pricing is the full page.
| Work | Starting point |
|---|---|
| Brand identity | from $15,000 |
| Website | from $15,000 |
| Brand and website | from $30,000 |
| Shopify | from about $20,000 |
| Packaging | from about $8,000 per SKU; systems from about $15,000 |
| Ongoing partnerships | from $2,500/month |
Fixed scope, fixed fee, agreed in writing.
A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. When a website is in the same scope, that phase is dated in the written proposal.
Frequently asked questions
Start from identity at $15,000, or brand and website at $30,000, depending on scope. The proposal is the fee.
A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks.
Yes. WordPress or Shopify, as scoped. Brand and website together is from $30,000. The website schedule is in the written proposal.
Englewood, NJ, at 34 S Dean St, Suite 206, Englewood, NJ 07631. We serve New York City from that studio. There is no New York City office.
Visit or write
Splash Creative
34 S Dean St, Suite 206, Englewood, NJ 07631No New York City office. Serves NYC clients from Englewood, NJ.
(201) 308-3928 · hello@splashcreative.com
Splash Creative is a branding and web design agency in Englewood, NJ. We are not affiliated with Splash event software, Splash Creative in Australia, Splash Omnimedia, or Splash Creative UK (splash.uk.com).