Technology
CoverWhale
Brand and web shaped around a clearer route through trucking insurance.
The context
CoverWhale uses data and technology to help streamline trucking insurance. Its brand and website needed to make that offer understandable to people looking for practical answers.
The question
How could the identity and digital experience communicate speed and reliability without adding more language and complexity to the process?
The decisions
We developed the brand and website around a shared direction: make the offer clear and the next step easy to find. The copy prioritizes what the business does and what a visitor needs to know. Page structure and restrained hierarchy support that explanation, carrying the same approach from identity into the site.
What changed
The brand, messaging, and website now present the business through one coherent approach. The work establishes a clearer introduction and more direct routes into the information visitors need.
More work.
All work
Etz Chaim The Englewood Shtiebel
Brand Guidelines · Brand Messaging · Color + Typography · Copywriting
Etz Chaim The Englewood Shtiebel
The Simchat Torah Project
Ad + Campaign Assets · Brand Messaging · Color + Typography · Copywriting
The Simchat Torah Project
