The context
The Shuk is a creative community and arts marketplace in Englewood, New Jersey. The brand needed to work across a physical space, merchandise, print, and digital communications.
The question
How could the identity carry enough character to anchor a place and enough flexibility to keep appearing in different forms?
The decisions
We designed a tulip-form symbol with a negative-space star at its center. It works as a standalone mark, image mask, repeating pattern, and dimensional object. Midnight blue, burnt orange, sage, and warm cream provide a grounded palette. The system extends into stationery, merchandise, signage, social templates, and newsletters.
What changed
A single visual idea supports a broad family of applications. The identity can change scale and format while retaining a recognizable connection to the community.
More work.
All work
Etz Chaim The Englewood Shtiebel
Brand Guidelines · Brand Messaging · Color + Typography · Copywriting
Etz Chaim The Englewood Shtiebel
The Simchat Torah Project
Ad + Campaign Assets · Brand Messaging · Color + Typography · Copywriting
The Simchat Torah Project
