Red Antler Alternatives for a Growing Brand
By David Herskowitz, Founder and Creative Director
A comparison of Red Antler, Gretel, Pentagram, and Splash Creative for a growing brand. Facts are from each firm's own site, read on November 3, 2026. No scores. A price is quoted only when that firm publishes one.
Key takeaways
- Splash Creative wrote this comparison and included itself. It does not score firms.
- Notes come from each firm's own site, read on November 3, 2026.
- A starting price is quoted only when that firm publishes one. Red Antler, Gretel, and Pentagram do not, on the pages cited.
- Splash Creative publishes brand identity from $15,000, websites from $15,000, and brand and website from $30,000.
Branding
A brand should make the business easier to understand.
We help businesses work out what they stand for and give that thinking a recognizable form. Positioning, identity, language, and application are developed as one connected system.
Brand identity from $15,000.

By David Herskowitz, Founder and Creative Director, Splash Creative. November 3, 2026.
Splash Creative wrote this page and included itself. It is a comparison for a growing brand that has Red Antler on a shortlist. It does not score firms, name a winner, or estimate a fee a firm has not published. The notes describe each firm's own site, as read on November 3, 2026.
An older Splash Creative article, Splash Creative vs. Red Antler vs. Pentagram, is a different page. Use this one for the sourced table. How to choose a creative agency in New Jersey uses the same method for a New Jersey shortlist and includes Splendor and MorresPeck, which are not repeated here.
How to read the table
"What the firm publishes" is a short description of services on the page cited. It is not a rank and not a recommendation. "Published starting price" says Not published when the pages we read do not state one. Splash Creative's figures are the ones in company pricing: brand identity from $15,000, websites from $15,000, brand and website from $30,000.
| Firm | Where its site says it is based | What the firm publishes | Published starting price |
|---|---|---|---|
| Splash Creative | Englewood, NJ. No New York City office. | Brand strategy and positioning, visual identity, websites (WordPress and Shopify), copywriting, Klaviyo email, social design, video, mobile app design, packaging and print, rebrand work, and AI implementation. | Brand identity from $15,000. Websites from $15,000. Brand and website from $30,000. |
| Red Antler | New York, NY. The about and contact pages we read do not publish a street address. | Foundation and strategy, branding, advertising, and media. The about page also describes Red Antler Group as three partners: the creative studio, a presentation design studio, and a creative performance marketing company. | Not published |
| Gretel | Brooklyn, NY. The company page lists 197 Clifton Place, Brooklyn, NY 11216. | An independent branding, strategy, and design studio. The company page describes discovery, strategy, brand architecture, visual identity, writing, experience design, and art direction. | Not published |
| Pentagram | The about page says the partners are in New York and London, and the contact page also lists Austin and Berlin. New York is 250 Park Avenue South, New York, NY 10003. | A multi-disciplinary, independently owned design studio. The about page lists graphics and identity, strategy and positioning, products and packaging, websites and digital experiences, and other disciplines. The visible text says 23 partners. | Not published |
Red Antler
Red Antler's about page calls the firm an NYC creative agency, says it was founded in 2007, and says it is based in New York, NY, with clients all over the world. Service groups on that page are foundation and strategy (including research, naming, brand strategy, brand architecture, and change management), branding (including visual identity, verbal identity, sonic identity, user experience design, packaging design, apps and product design, and engineering and technology), advertising (including campaigns, social, and brand films), and media (including media planning and management, lifecycle and CRM marketing, and performance creative).
The same page names Emily Heyward as Co-Founder and CEO, and JB Osborne as Co-Founder and CEO of Red Antler Group. The homepage shows work, including labels for Cotopaxi, Elm Biosciences, Daydream, Albert, and McKinsey. The contact page is a project inquiry form. The pages we read do not publish a street address or a starting price.
Gretel
Gretel's company page says Gretel is an independent branding, strategy and design studio based in Brooklyn, NY. It describes discovery, strategy, brand architecture, visual identity, writing, experience design, and art direction, and it names people on the team. It does not state a headcount. The page lists 197 Clifton Place, Brooklyn, NY 11216. The contact page lists inquiry emails and does not publish a starting price.
Pentagram
Pentagram's about page calls the firm a multi-disciplinary, independently owned design studio and says the owners of the business are the creators of the work. The visible text says 23 partners. The partner list on that page names people in New York and London. The contact page lists New York at 250 Park Avenue South, New York, NY 10003, London at 162 Packington Street, Austin at 1634 East Cesar Chavez Street, and Berlin at Geisbergstrasse 8. The pages we read do not publish a starting price.
Splash Creative
Splash Creative is a branding and web design studio at 34 S Dean St, Suite 206, Englewood, NJ 07631. David Herskowitz, Founder and Creative Director, started the business in 2010. It was named Splash Creative in 2017. There is no New York City office. The studio serves New York City and Northern New Jersey, the New York metro and tri-state area, and remote clients in the US and worldwide.

The fee is a fixed scope and a fixed fee, agreed in writing. A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. Published projects that combine a brand and a website include CoverWhale, Oak Funding, and Modality Advisors. Our work is the full set.
Splash Creative is a fit when the job is one or more of the published services and the starting points match the project. It is the wrong hire when the budget is below those starting points, when the identity has to be finished in less than 4 weeks, or when ongoing paid media or public relations is the job. Red Antler's about page lists media planning and management. That work is on Red Antler's published list. It is not on Splash Creative's.
Frequently asked questions
Is this a ranking of Red Antler alternatives?
No. Splash Creative wrote the page and included itself. The table quotes each firm's own site. It does not score, and it does not say which firm is better.
Does Red Antler publish a price?
Not on the about, homepage, or contact pages read on November 3, 2026. This page does not estimate one. Splash Creative's published starting points are brand identity from $15,000, websites from $15,000, and brand and website from $30,000.
Where is Splash Creative, if the search is for a New York agency?
In Englewood, NJ. There is no New York City office. The studio serves New York City clients from that address. Gretel's company page says Brooklyn. Red Antler's about page says New York, NY. Pentagram's contact page lists a New York address and three other cities.
Which page should I read next?
Pricing for the starting points. How we work for the sequence. Startup branding if the company is at a launch or a raise. Brand and website in New Jersey if the scope is the brand and the site together.
Have a related question?
Tell us what you're working on. We'll help determine whether there is a useful project to explore.
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