Branding for Pediatric Practices

By David Herskowitz, Founder and Creative Director, Splash Creative. November 3, 2026.

A pediatric practice hires a branding studio when the clinical reputation is already there and the public face does not match it. Splash Creative has two published pediatric case studies this page is built on: Premier Pediatrics, and Manhattan Valley Pediatrics. A third pediatric project, Peninsula Pediatrics, is on the work index and is included below as related work.

Splash Creative is at 34 S Dean St, Suite 206, Englewood, NJ 07631, and serves New York City and Northern New Jersey. There is no New York City office. Brand identity is from $15,000. A website is from $15,000. Brand and website is from $30,000. The fee is a fixed scope and a fixed fee, agreed in writing. This page does not publish a pediatric-only price.

Healthcare branding is the wider category page. This one stays on pediatric practices.

Premier Pediatrics

The published case study is How Splash Creative Rebranded Premier Pediatrics. There is no separate project page. The case study describes one engagement covering brand identity, brand messaging, graphic design, video production, and web design.

What that case study says about the work:

• The identity was built around warmth and confidence, without a clinical coldness and without a cartoonish default.
• Color, type, and a logo meant to hold up from a business card to a building sign.
• Messaging written around the questions parents ask: why this practice, what is different, what to expect.
• Print, signage concepts, and other graphic collateral in the same system.
• Video that introduces the physicians and the office.
• A website that brings the identity, the messaging, and the content together, with a path to book an appointment.

The case study says the full engagement ran approximately 14 weeks from kickoff to launch, and that timing depends on scope, content, approvals, and the team. That figure is that project's published note. It is not the studio's published timeline for every identity. A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. A website schedule is set in the proposal.

The case study does not publish a fee for the project. The starting points above are the ones Splash Creative publishes for new work.

Manhattan Valley Pediatrics

Manhattan Valley Pediatrics is a personalized pediatric practice in upper Manhattan. The founders wanted something warm, colorful, community-rooted, and retro. The published scope is identity, guidelines, and illustration.

The identity is a continuous color loop through the MVP letterforms, with a child peeking through. Yellow, orange, and pink carry into an illustrated cityscape that places the practice in the neighborhood. The project page is the record of that system. A longer journal note is How We Helped Manhattan Valley Pediatrics Build a Brand Parents Trust. This page does not add outcomes beyond those two records.

Related pediatric work

Peninsula Pediatrics is a doctor-founded practice in Rockaway Park, New York. The published scope is brand identity, guidelines, and a website. The identity centers on a mosaic sea turtle, with a heart in its shell and a palette of ocean blues and turquoise. The site carries that language into service information and family resources.

What a pediatric branding engagement can include

Only what the proposal lists. The published services that showed up in the projects above are visual identity and logo design, brand guidelines, copywriting, website design, video, and print. Brand identity, web design, copywriting, and video are the service pages.

Scope	Starting point
Brand identity	from $15,000
Website	from $15,000
Brand and website	from $30,000

Pricing is the same table. How we work is the sequence: understand the practice, write the scope and the fee, agree the direction, then make the work.

Frequently asked questions

What did Splash Creative do for Premier Pediatrics?

The published case study describes brand identity, messaging, graphic design, video, and a website, from one team. Read the Premier Pediatrics case study.

What did Splash Creative do for Manhattan Valley Pediatrics?

Identity, guidelines, and illustration: a color loop through the MVP letterforms, a child peeking through, and an illustrated cityscape in yellow, orange, and pink. The project page is Manhattan Valley Pediatrics.

How much does pediatric practice branding cost?

There is no separate pediatric price. Brand identity is from $15,000. A website is from $15,000. Brand and website is from $30,000. The fee for a practice is set in a written proposal.

How long does it take?

A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. The Premier Pediatrics case study says that engagement ran approximately 14 weeks, which included identity, messaging, graphic design, video, and a website. A website schedule is otherwise set in the proposal.

Do you work with practices in New Jersey and New York?

The studio is in Englewood, NJ, and serves New York City and Northern New Jersey. Manhattan Valley Pediatrics and Peninsula Pediatrics are New York practices. The studio has no New York City office.