The Founder-Led Rebrand: Why the Hardest Part Has Nothing to Do With Design
When a founder is the brand, a rebrand is personal. Most agencies treat it like a logo project. It isn’t. Here is what the process actually requires and why so many founder-led rebrands fail before they launch.
By David Herskowitz, Founder and Creative Director, Splash Creative: a strategy-first branding agency in Englewood, NJ, working with New York City founder-led businesses, professional services firms, and established companies that have outgrown their brand.
Related: 5 brand tells that make a funded startup look small | How to modernize a founder-led brand without losing your identity | Rebrand vs refresh: how to decide | What a Series A rebrand actually costs | Best branding agency in NYC | Branding agency vs in-house: an honest framework | Talk to David about your rebrand