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Insights

Notes from the studio, page 10

Branding, websites, and the business behind both.
Insights8 min read

Brand Strategy New York: How NYC Businesses Build Brands That Last in 2026

What Brand Strategy Actually Means Why Brand Strategy in New York Is Different What a Brand Strategy Engagement Covers Positioning and Audience Definition Messaging Architecture Visual Identity System Application Across Channels What Brand Strategy Costs in New York in 2026 How to Choose a Brand Strategy Partner in New York What Full-Stack Brand Strategy Looks

Insights7 min read

How Much Does a Website Cost in 2026? Agency Pricing Explained

Why Website Pricing Varies So Much Website Cost Tiers in 2026 DIY and Template Builders: $0 to $500 Freelancers: $1,500 to $10,000 Subscription Design Services: $400 to $1,300 per month Boutique and Mid-Market Agencies: from $15,000 Enterprise Agencies: $50,000 to $200,000+ What a Startup Actually Needs From a Web Agency What Drives Cost Up

Insights6 min read

Full-Service Branding Agency vs. Freelancer: Which Is Better for Your Brand in 2026?

What a Full-Service Branding Agency Actually Does What a Freelancer Brings to the Table The Hidden Costs of Freelancer Stacking Where Full-Service Agencies Win Brand Consistency Across Every Touchpoint Faster Timelines Strategic Depth One Point of Accountability Where Freelancers Win Single-Scope Projects Early-Stage Exploration Tight Budget Constraints The Comparison at a Glance The Middle Ground:

Insights2 min read

How to Introduce AI to Your Company: A Practical Guide for Business Leaders

Written by David Herskowitz: Founder & Creative Director, Splash Creative. We run AI implementation engagements for growing businesses. Most AI introductions fail in one of two ways: they start too big, a company-wide transformation that produces a strategy document and zero deployed systems, or they start too randomly, one person on

Insights3 min read

What Makes a Website Feel Premium? The Design Decisions That Signal Quality

Premium is a feeling before it’s a fact. Here are the specific design decisions that create the feeling of quality, and the ones that destroy it.

Insights2 min read

How Can Marketing Teams Use AI? Practical Workflows That Save Real Time

Written by David Herskowitz: Founder & Creative Director, Splash Creative. We run AI implementation engagements for marketing teams and growing businesses. Most marketing teams are using AI the wrong way, pasting prompts into ChatGPT, getting mediocre output, and concluding that AI isn’t useful for their work. The problem isn’t the tools. It’s the

Insights4 min read

Why Do Agencies Frustrate Founders? And What a Better Model Looks Like

Written by David Herskowitz: Founder & Creative Director, Splash Creative. We built our model specifically around what founders told us frustrated them about other agencies. Almost every founder has a bad agency story. The agency seemed great in the pitch. The portfolio was impressive. The team was smart. And then something went wrong.

Insights14 min read

Shopify vs WordPress: The Definitive 2026 Comparison Guide

An honest 2026 comparison from an agency that builds on both, pricing, SEO, design, ecommerce, and a decision framework.

Insights8 min read

How to Choose a Branding Agency: 7 Questions Every Business Should Ask in 2026

1. What Does "Branding" Actually Include in Your Scope? 2. How Much Does Branding Cost, and What Drives the Price? 3. Can You Show Work Across Multiple Industries? 4. Who Actually Does the Work? 5. What Does Your Process Look Like from Start to Launch? 6. How Do You Measure Whether the Branding Worked? 7.

Branding5 min read

Healthcare Branding Agency: Brand Strategy and Website Redesign for Healthcare Organizations

Splash is a brand and website design agency for healthcare organizations repositioning for growth. We work with hospitals, oncology networks, medical groups, and health-tech companies that have outgrown their brand.

Branding9 min read

What Is Brand Identity? A Complete Guide for Business Owners

#what-is-brand-identity-complete-guide-2026 Your brand identity is everything your audience sees, feels, and experiences when they interact with your business. It's the visual language, personality, and consistent presence that makes your company instantly recognizable, and more importantly, memorable. But brand identity goes deeper than just a logo slapped on a business card. It's the complete visual

Insights3 min read

The Shopify Store Audit: 15 Things to Check Before You Spend Another Dollar on Ads

Before increasing your ad spend, audit the store. Here are the 15 things to check that separate stores that convert from ones that waste every dollar of traffic you send them.

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

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