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Insights

Notes from the studio, page 15

Branding, websites, and the business behind both.
Insights7 min read

5 Signs Your Brand Identity Is Hurting Your Business (And How to Fix It)

Your brand identity is always working. It speaks before you do, shaping how people feel about your business before they've read a word of copy or talked to anyone on your team.

Insights7 min read

What Is a Full-Service Creative Agency? (And Why Your Business Needs One in 2026)

Most businesses don't fail because of a bad product. They fail because no one knows who they are.

Case Studies4 min read

Oak Funding: Building a Brand for a Real Estate Private Lender With a Rare Perspective

Oak Funding is a New York-based real estate private equity firm offering bridge loans, mezzanine financing, and construction loans across the NY/NJ metro area. They had something genuinely rare: the perspective of both a property owner and a lender. But without a brand, that story wasn’t getting told.

Insights3 min read

Marco International: Building a Brand for a Global Commodities Trading Firm With No Identity to Show for It

Marco International is a New York-based metals, minerals, and raw materials trading and finance company with offices in Hong Kong, Istanbul, and beyond. Decades of real global operation, and no brand to show for it. Splash Creative built the identity and website from scratch.

Insights4 min read

Agus Holdings: Redesigning a Real Estate Portfolio Website Around Clarity and Scale

Agus Holdings is a family-run real estate investment and development firm focused on retail and mixed-use properties. Their previous website made it nearly impossible to understand what the firm owned, why it mattered, or how the portfolio fit together. Splash Creative rebuilt it around clarity, hierarchy, and confidence.

Insights4 min read

Cross Country Installations: Making a 25-Year National B2B Company Look the Part Online

Cross Country Installations has deployed sanitation and facility equipment for McDonald’s, Walmart, Memorial Sloan Kettering, and Planet Fitness for 25+ years. Their web presence didn’t reflect any of it. Splash Creative built a site that finally matched the scale of their operation.

Insights4 min read

Betterness: Naming and Building a Brand at the Intersection of Mental Health and Personal Growth

Betterness needed a name and identity that didn’t sound like everything else in the wellness space, something honest, grounded, and genuinely different. The offering sits at the intersection of clinical care, personal growth, education, and community. Here’s how Splash Creative built it from zero.

Insights4 min read

Modality Advisors: Building a Brand for a New Kind of Investment Banking Firm

Modality Advisors is a boutique strategic advisory and capital formation firm at the intersection of traditional advisory and investment banking. Built from the ground up to be different, they needed a brand, website, and voice that could make an immediate impression on a discerning institutional audience.

Insights4 min read

Luminova Biotech: Building a Brand That Makes Groundbreaking Science Investable

Luminova Biotech is a New York-based biotech company with NSF-funded technology harnessing light to enhance plant growth and mitochondrial function. Groundbreaking science, but their materials couldn’t communicate it to investors and partners. Splash Creative built the brand, website, and investor deck from scratch.

Insights8 min read

Rebranding Your Business in 2026: When It’s Time and How to Do It Right

A rebrand is not just a new logo. That's the most common misconception, and it's the one that leads businesses to spend money on design without fixing the actual problem.

Insights4 min read

How Splash Creative Built Oak Funding’s Brand and Website: Private Lending That Finally Looks the Part

Oak Funding is a New York-based real estate private equity firm offering bridge loans, mezzanine financing, and construction loans across the NY/NJ metro area. A serious private lender with real deal flow, and nothing to show for it online. Here’s how Splash Creative built the brand.

Case Studies4 min read

How Splash Creative Built MetaboliK: Brand and Shopify for a GLP-1 Weight Loss Platform

MetaboliK is a medical weight management platform combining FDA-approved GLP-1 medications, health coaching, and personalized nutrition. The GLP-1 space is loud, crowded, and full of brands that look exactly the same. Here’s how Splash Creative built a brand and Shopify experience that earns trust on sight.

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A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

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