Skip to content
Splash Creative
Let's talk

Insights

Notes from the studio, page 4

Branding, websites, and the business behind both.
Insights10 min read

Retainer Model vs. Project Work: How to Choose the Right Creative Engagement

What a Creative Agency Retainer Model Actually Means When Retainers Make Sense What Project-Based Engagements Look Like The Fixed-Fee Variant The Core Decision: What Are You Actually Trying to Build? Is the work front-loaded or ongoing? Do you have a defined brief or an evolving one? How important is creative continuity? Where Retainers Go Wrong

Insights5 min read

HIPAA and Healthcare Marketing: What You Can Actually Show in Patient Testimonials, Case Studies, and Photos

Most healthcare marketing teams either overshare protected health information or under-use compelling patient stories out of fear. Here is what HIPAA actually requires for testimonials, case studies, and before/after photos, with the specific authorization language that makes each one usable.

Insights9 min read

Branding Agency for Restaurants NYC: What Hospitality Brands Actually Need

Why Restaurant Branding Is Different From Generic Brand Work The Physical-Digital Split What a Restaurant Branding Project Actually Covers Brand Strategy Visual Identity System Menu and Print Collateral Website Design and Development Email Marketing and Retention What to Look for in a NYC Restaurant Branding Agency They Think in Systems, Not Deliverables They Have Hospitality

Insights9 min read

Shopify Email Marketing: How to Set Up Flows That Actually Drive Revenue in 2026

Why Flows Outperform Campaigns for Most Shopify Stores The Five Flows Every Shopify Store Needs in 2026 1. Welcome Series 2. Abandoned Cart Flow 3. Post-Purchase Flow 4. Winback Flow 5. Browse Abandonment Flow Klaviyo and Shopify: Why the Integration Matters What Makes a Flow Actually Convert Brand Consistency Across Email and Site Common Mistakes

Insights5 min read

Shopify Plus vs. Shopify: Which One Does Your DTC Brand Actually Need?

Shopify Plus costs 10 to 30 times more than standard Shopify. Most DTC brands don’t need it yet, and some brands paying for it should downgrade. Here’s the real decision framework: order volume, checkout customization, and the actual cost math.

Insights7 min read

Visual Identity System: The 7 Elements Every Brand Needs to Build Consistency

1. Logo System 2. Color Palette 3. Typography 4. Imagery and Photography Style 5. Iconography and Graphic Elements 6. Brand Voice and Messaging Framework 7. Brand Guidelines Document Why the System Matters More Than Any Single Asset FAQs You've probably landed on a competitor's website and felt it immediately: that sense of seriousness, credibility,

Insights9 min read

Email Marketing for Ecommerce: How to Build a Retention Engine That Compounds

Why Email Is Still the Highest-ROI Channel for Ecommerce The Foundation: Your List and Your Platform Build a List Worth Sending To Choose a Platform Built for Ecommerce The Core Flows Every Ecommerce Brand Needs Welcome Series Abandoned Cart Post-Purchase Flow Winback Campaign Browse Abandonment Campaigns: The Layer That Builds Brand Equity How Often to

Insights8 min read

Shopify Conversion Rate Optimization: 12 Changes That Move the Needle in 2026

1. Fix Your Above-the-Fold Message First 2. Cut Your Navigation Down 3. Speed Up Your Mobile Experience 4. Use Real Product Photography 5. Write Product Descriptions That Sell, Not Just Describe 6. Add Social Proof at the Decision Point 7. Simplify Your Add to Cart Flow 8. Reduce Checkout Abandonment With Trust Signals 9. Set

Insights7 min read

How Klaviyo Abandoned Cart Flows Work and Why Every Ecommerce Brand Needs One

What Is a Klaviyo Abandoned Cart Flow? How the Trigger Works The Standard Flow Structure Email 1: The Reminder (1 Hour After Abandonment) Email 2: The Value Email (24 Hours After Abandonment) Email 3: The Offer (48 to 72 Hours After Abandonment) Why Flows Outperform Broadcast Campaigns What Separates a Good Flow from a Generic

Insights8 min read

How Much Does a Shopify Store Cost? Agency Pricing Explained for 2026

The Short Answer: What Does a Shopify Store Cost in 2026? What Drives the Cost Up Custom Design vs. a Theme Brand Strategy and Identity Klaviyo Email Setup and Automation Post-Launch Support and Analytics The Three Types of Shopify Agencies (and What They Actually Deliver) Freelancers and Theme Customizers Shopify-Only Agencies Full-Service Studios What You

Insights8 min read

Brand Guidelines Template: What to Include and How to Build One That Sticks

Why Brand Guidelines Matter More Than You Think The Core Sections Every Brand Guidelines Template Needs 1. Brand Foundation 2. Logo System 3. Color System 4. Typography 5. Imagery and Photography Style 6. Voice and Tone 7. Application Examples How Long Should Brand Guidelines Be? Common Mistakes That Make Brand Guidelines Useless When to Build

Insights8 min read

What Investors Look For in a Brand: How Funded Startups Should Think About Visual Identity

Investors Are Pattern-Matching, and Your Brand Is Part of the Pattern What "Investor-Ready" Actually Means for a Brand Consistency Across Every Touchpoint Positioning That Reads Visually Professionalism Proportionate to Your Stage The Deck Is Not the Brand. The Brand Is What the Deck Lives Inside. When the Brand Doesn't Match the Product Brand Guidelines Are

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

Start a conversation