CPG Branding and Packaging
By David Herskowitz, Founder and Creative Director
Branding and packaging for consumer product brands, from Splash Creative's published work: Wise Family Pastures, Pressed Miami, Peas Love and Carrots, Bettertap, The Absolute Collagen, and Bloodshot Farms. Identity from $15,000.
Key takeaways
- Published packaging work includes Wise Family Pastures, Pressed Miami, and Peas Love & Carrots.
- Bettertap and The Absolute Collagen are product-brand projects with Shopify work. Bloodshot Farms is an identity, not packaging.
- A packaging starting price is not published.
- Brand identity is from $15,000. A website is from $15,000. Brand and website is from $30,000.
Ecommerce design
Make choosing feel simpler.
An ecommerce experience has to express the brand while helping a customer make a purchase. We design around both, with close attention to the information and interactions that make a buying decision possible.
By David Herskowitz, Founder and Creative Director, Splash Creative. November 3, 2026.
Splash Creative designs brand identity and packaging for consumer product companies, and builds the sites those brands sell from. The studio is at 34 S Dean St, Suite 206, Englewood, NJ 07631, and serves New York City and Northern New Jersey. There is no New York City office.
This page is the work record. Packaging is the service. Product packaging design in NYC is a separate article. A packaging starting price is not published here. Brand identity is from $15,000. A website is from $15,000. Brand and website is from $30,000. The fee is a fixed scope and a fixed fee, agreed in writing.
Packaging and the brand around it
Wise Family Pastures
Wise Family Pastures is a kosher meat and poultry brand with an established customer base. The published scope is packaging design, campaign assets, and photography. The packaging was redesigned across the range, with product and lifestyle imagery, so the materials share one visual direction.
Pressed Miami
Pressed Miami serves food in Miami, Florida. The published scope is visual identity, brand guidelines, and packaging. The identity uses bold red, chunky type, and an animated sandwich mascot. All-over pillow box packaging carries that identity onto the order, rather than a small logo on a plain box. The project also includes print and signage.
Peas Love & Carrots
Peas Love & Carrots is Danielle Renov's food brand. The published work organizes a website around the recipe library, cookbook series, and shop, designs the newsletter, and extends the same system into the Micro Peas mini cookbook series and spice packaging. The project record lists the location as Jerusalem. The scope on the project page is website, newsletter design, cookbook design, and packaging.
Product brands with an identity and a store
These are published CPG and product projects. They are not all packaging projects. Each note stays inside the project record.
Bettertap is a countertop water system. The scope is brand identity, a Shopify website, and social content.
The Absolute Collagen is a women-owned supplement brand founded by Aliza and Shana. It makes one product: hydrolyzed bovine collagen from grass-fed, grass-finished cattle, with every lot independently tested. The work is a Shopify store redesign and emails, in a warmer editorial direction, with copy that explains the product in plain language.
Bloodshot Farms is a cannabis brand. The published scope is color, type, and a logo. It is an identity project, not a packaging project.
Mazza by Marlene makes handmade Sephardic and Syrian prepared foods in Brooklyn and Oakhurst, New Jersey. The published scope is a Shopify site and copywriting, not packaging.
How an engagement is scoped
Packaging, identity, and a website are different lines in a proposal. They can be one engagement when the proposal says so. Brand and website in New Jersey is the from $30,000 page and the full services matrix, including packaging and print.
| Scope | Starting point | Timing |
|---|---|---|
| Brand identity | from $15,000 | Focused identity, 4-6 weeks. Full brand strategy and identity, 8-12 weeks. |
| Website | from $15,000 | Set in the written proposal |
| Brand and website | from $30,000 | Website timing is set in the written proposal |
Pricing is where those starting points are explained. How we work is the sequence.
Frequently asked questions
Does Splash Creative design CPG packaging?
Yes. Published packaging work includes Wise Family Pastures, Pressed Miami, and the spice packaging and mini cookbooks for Peas Love & Carrots. Packaging is the service page.
How much does packaging cost?
A packaging starting price is not published. Brand identity is from $15,000. A website is from $15,000. Brand and website is from $30,000. The fee for a packaging scope is set in the written proposal.
Do you design the brand and the pack together?
When the proposal includes both. Pressed Miami is an example of identity, guidelines, and packaging in one published project. Wise Family Pastures is packaging, campaign assets, and photography for a brand that already had customers.
Do you build the Shopify store as well?
Shopify design and development is a published service. Bettertap and The Absolute Collagen are product-brand examples with Shopify work. Shopify is the service page. A separate Shopify starting price is not published here.
Where is the studio?
34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and Northern New Jersey, and remote clients in the US and worldwide.
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