(About Project) Pressed Miami is a sandwich shop in Miami, FL serving bold, craveable food with a personality to match.
Industry
Consumer Food Brands (CPG) / Food & Beverage
Project Type
Branding
Graphic Design + Creative
Graphic Design + Creative
Location
New York, NY
Deliverables
Brand Guidelines
Color + Typography
CPG / Packaging
Logo + Visual Identity
Print Collateral + Signage
Color + Typography
CPG / Packaging
Logo + Visual Identity
Print Collateral + Signage
(Challenge)
A new food brand lives or dies by how it looks long before anyone takes a bite.
Pressed needed an identity that could cut through -- something with enough personality to build a following, not just serve a sandwich.
The packaging had to do double duty: functional wrap and walking advertisement.
(Approach)
We built a brand around bold red, chunky type, and a mascot that has a life of its own.
The animated sandwich character gives Pressed an instantly recognizable face -- playful, irreverent, and impossible to forget.
The all-over pillow box packaging puts the brand in full display mode, turning every order into a moment worth photographing.
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