(About Project) Wise Family Pastures is a kosher organic meat and poultry brand rooted in a simple promise: the highest-quality, pasture-raised product, raised the way it should be. Founded in 1992, the brand has built a loyal following in kosher communities who care as much about what's in their food as what's on the label.

Industry

Consumer Food Brands (CPG) / Food & Beverage

Project Type

Graphic Design + Creative

Deliverables

Ad + Campaign Assets
CPG / Packaging

(Challenge)

A beloved brand with a decades-long reputation needed packaging that could finally match the quality of the product inside.

Wise Family Pastures had the story, the standards, and the loyal customers. The packaging and photography weren't keeping up -- and in a retail environment where shelf presence is everything, that gap was costing them.

(Our Approach)

We redesigned the packaging and shot the imagery to give the brand the visual identity it had always deserved.

The new packaging brings warmth, clarity, and a premium feel to every SKU -- communicating quality and trust at a glance. The photoshoot gave the brand a visual library of product and lifestyle imagery that finally reflects the care and craft behind the product.

Together, the work positions Wise Family Pastures where it belongs: as the premium choice on the shelf.