Ad + Campaign AssetsCopywriting
The context
Isaac Mizrahi New York needed campaign assets supporting a live QVC event.
The question
The work had to carry the brand’s wit and polish while communicating a specific reason to tune in.
The decisions
Bold copy, bright color, and a mix of serif and script informed two directions: the Clubhouse Collection and a pickleball-inspired series.
What changed
The campaign has distinct creative routes held together by a consistent voice and purpose.
