(About Project) Discovery ABA is a multi-location applied behavior analysis therapy provider.
Industry
ABA & Therapy / Healthcare
Project Type
Branding
Web Design + Development
Web Design + Development
Location
New York, USA
Year
2025
Deliverables
Conversion Optimization
Landing Pages
Landing Pages
(Challenge)
Families searching for ABA therapy are making one of the most important decisions of their lives.
The existing pages were informational but not built to convert.
Each location needed a page that could meet a parent where they were emotionally and move them clearly toward taking action.
(Approach)
We redesigned around the decision, not the service.
Clear hierarchy, trust signals, and a single focused CTA on every page.
Copy and design work together to reduce friction and answer the questions parents actually have before they reach out.
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