(About Project) Manhattan Behavioral Center is New York City's leading transdisciplinary center for children with autism, offering ABA therapy, speech and language therapy, occupational and physical therapy, family training, and more -- for children ages 5 to 21.
Industry
ABA & Therapy / Healthcare
Project Type
Web Design + Development
Location
New York, USA
Deliverables
Custom Site Design
(Challenge)
Families navigating autism services are overwhelmed -- the site had to make a complex offering feel clear and approachable.
MBC provides a wide range of therapies across multiple service lines, and the site needed to organize all of it without losing the warmth and trust a family needs to feel before reaching out.
At the same time it had to work just as hard for job seekers, with a careers section that communicates the culture and mission of the team.
(Approach)
We built the site around two audiences and made sure neither one felt like an afterthought.
Clean navigation, clear service descriptions, and an easy intake path give families what they need to take the next step with confidence.
For prospective staff, the site communicates the quality and mission of MBC -- making it clear this is a place worth working.
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