Healthcare

RexMD

Direct campaign language for a sensitive subject.

Client: RexMD
Scope: Campaign strategy, copywriting, and social creative

Ad + Campaign AssetsCampaign StrategyCopywritingSocial Media Graphics + Templates

The context

RexMD is a men’s telehealth platform. Its campaign needed to address erectile dysfunction with confidence and discretion.

The question

The creative had to acknowledge the emotional context without making the audience feel reduced to the condition.

The decisions

We developed distinct directions around privacy, dating, and the decision to seek help. Direct copy and a red-and-navy visual system keep the executions connected.

What changed

The brand has a range of campaign messages addressing different concerns within one coherent creative approach.

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