Splash Creative is a product packaging design agency for consumer brands in New Jersey and New York City. We design primary and secondary packaging for supplement brands, food and beverage companies, health and beauty products, consumer goods manufacturers, and CPG startups launching their first product to retail.
Every packaging engagement at Splash covers the full scope from brand strategy through production-ready print files. We do not hand you a pretty mockup and leave you to figure out the printer. The final deliverable is a file your printer or co-packer can put on press.
What Splash Delivers in a Packaging Project
Brand Strategy and Packaging Positioning
Before anything is designed, we define what the packaging needs to communicate on shelf or in an unboxing moment. Who is the buyer? What is the retail environment? What does the packaging need to say in the first three seconds of attention? For brands launching a new product, this strategy work determines the visual direction. For brands refreshing existing packaging, it identifies what equity to preserve and what needs to change.
Label and Packaging Design
Custom label and packaging design for every format: pressure-sensitive labels for bottles, jars, and cans; folding carton design for supplement, food, and cosmetic products; flexible pouch design for snack, supplement, and protein brands; shrink sleeve design for beverage and personal care products; rigid box design for premium consumer goods and gift sets.
Every design is built on a strategy foundation, not aesthetic preference. The label that wins shelf space is the one designed for the buyer’s eye path, the retail category’s visual conventions, and the brand’s specific point of difference.
FDA and Regulatory Panel Formatting
For food, supplement, and health and beauty products, regulatory compliance is not optional and is not the designer’s afterthought. Splash builds FDA-compliant panel layouts from the start: Supplement Facts panels formatted to current FDA specifications, Nutrition Facts panels for food products, required label claims language, ingredient list formatting, allergen declarations, and net weight and serving size statements. We understand what the label must say before we design what it looks like.
UPC and Barcode Integration
Every retail packaging project includes UPC barcode integration sized and positioned to scan reliably in retail environments. For brands registering new UPCs, we coordinate with GS1 and provide the barcode files formatted to retail standards. For brands migrating existing UPCs to new packaging, we carry the existing codes through the new design system.
Production-Ready Print Files and Printer Coordination
The most common failure in packaging projects is the gap between a design that looks great in mockup and artwork that prints correctly. Splash closes that gap by building every file to production specifications from day one: correct color profiles, bleed and safe zones per the printer’s requirements, die line integration for custom shapes, and a pre-press checklist review before files are released. We coordinate directly with your printer or co-packer on technical requirements.
Product Verticals We Serve
- Supplement and nutraceutical brands — FDA Supplement Facts panels, label claims compliance, NJ supplement manufacturer experience
- Food and beverage brands — Nutrition Facts formatting, allergen declarations, folding carton and flexible pouch design
- Health and beauty / personal care — Label and carton design for skincare, haircare, and wellness brands in retail and DTC
- Consumer goods and household products — Retail packaging for products competing in mass, specialty, and natural retail channels
- Pet products — Label and packaging design for the pet food and pet wellness category
- CPG startups launching first SKU — Full-scope brand strategy plus packaging for brands going to market for the first time
Packaging Design for NJ Consumer Brands
New Jersey has one of the highest concentrations of consumer goods manufacturers, contract packagers, and co-manufacturers in the United States. The Route 1 corridor from Princeton through Parsippany and Edison is home to supplement brands, food and beverage companies, health and beauty manufacturers, and specialty CPG businesses that compete in national retail.
These NJ brands have a specific challenge: packaging designed for the regional market needs to compete against nationally branded products on the same shelf. The packaging cannot look like it was made locally. It needs to look like it belongs in the same category as the national brands the buyer is comparing it to.
Splash works with NJ consumer brands specifically on this problem. We design packaging systems where the visual identity, the information hierarchy, and the production quality are calibrated to national retail standards — not regional market expectations.
Frequently Asked Questions
Does Splash Creative design product packaging?
Yes. Splash Creative is a product packaging design agency serving consumer brands in New Jersey and New York City. We design labels, folding cartons, pouches, shrink sleeves, and full retail packaging systems. Every project includes production-ready print files, printer coordination support, and FDA/UPC compliance formatting where required.
What types of packaging does Splash design?
Primary packaging (labels, cartons, pouches, bottles, jars), secondary packaging (outer boxes, retail displays, shipper cartons), and full retail packaging systems for supplement brands, food and beverage companies, health and beauty brands, consumer goods manufacturers, and CPG startups launching their first SKU.
How much does packaging design cost?
A single product label or packaging design starts at $3,500 to $6,000 for a new brand. A full multi-SKU packaging system runs $8,000 to $25,000 depending on scope. Splash Creative works with NJ and NYC consumer brands from startup to established manufacturer.
Do you work with NJ supplement and nutraceutical brands?
Yes. Splash designs packaging that meets FDA supplement labeling requirements including Supplement Facts panel formatting, required label claims language, and UPC barcode integration. We work with NJ supplement brands from single SKU launch to full product line rebrand.
How do I find a packaging design agency in New Jersey?
For NJ consumer brands, look for an agency with specific category experience (supplement, food/beverage, health/beauty) and the capability to produce FDA-compliant artwork for regulated products. Splash Creative serves NJ brands across Bergen, Morris, Middlesex, Essex, and Somerset counties. Projects start at $3,500.
