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183 articles in Splash Creative Insights.
Insights9 min read

Restaurant Branding and Marketing Agency in NYC

For high-end restaurant concept work or a flagship in New York, the agency should design the identity, the menu, the signage, and the website as one system, so the room and the site feel like the same place. Splash Creative does that hospitality branding from Englewood, NJ, and serves New York. Brand identity starts at $15,000, a website starts at $15,000, and brand and website together start at $30,000.

Insights9 min read

Shopify Email Marketing: How to Set Up Flows That Actually Drive Revenue in 2026

Why Flows Outperform Campaigns for Most Shopify Stores The Five Flows Every Shopify Store Needs in 2026 1. Welcome Series 2. Abandoned Cart Flow 3. Post-Purchase Flow 4. Winback Flow 5. Browse Abandonment Flow Klaviyo and Shopify: Why the Integration Matters What Makes a Flow Actually Convert Brand Consistency Across Email and Site Common Mistakes

Insights5 min read

Shopify Plus vs. Shopify: Which One Does Your DTC Brand Actually Need?

Shopify Plus costs 10 to 30 times more than standard Shopify. Most DTC brands don’t need it yet, and some brands paying for it should downgrade. Here’s the real decision framework: order volume, checkout customization, and the actual cost math.

Insights7 min read

Visual Identity System: The 7 Elements Every Brand Needs to Build Consistency

1. Logo System 2. Color Palette 3. Typography 4. Imagery and Photography Style 5. Iconography and Graphic Elements 6. Brand Voice and Messaging Framework 7. Brand Guidelines Document Why the System Matters More Than Any Single Asset FAQs You've probably landed on a competitor's website and felt it immediately: that sense of seriousness, credibility,

Insights9 min read

Email Marketing for Ecommerce: How to Build a Retention Engine That Compounds

Why Email Is Still the Highest-ROI Channel for Ecommerce The Foundation: Your List and Your Platform Build a List Worth Sending To Choose a Platform Built for Ecommerce The Core Flows Every Ecommerce Brand Needs Welcome Series Abandoned Cart Post-Purchase Flow Winback Campaign Browse Abandonment Campaigns: The Layer That Builds Brand Equity How Often to

Insights8 min read

Shopify Conversion Rate Optimization: 12 Changes That Move the Needle in 2026

1. Fix Your Above-the-Fold Message First 2. Cut Your Navigation Down 3. Speed Up Your Mobile Experience 4. Use Real Product Photography 5. Write Product Descriptions That Sell, Not Just Describe 6. Add Social Proof at the Decision Point 7. Simplify Your Add to Cart Flow 8. Reduce Checkout Abandonment With Trust Signals 9. Set

Insights7 min read

How Klaviyo Abandoned Cart Flows Work and Why Every Ecommerce Brand Needs One

What Is a Klaviyo Abandoned Cart Flow? How the Trigger Works The Standard Flow Structure Email 1: The Reminder (1 Hour After Abandonment) Email 2: The Value Email (24 Hours After Abandonment) Email 3: The Offer (48 to 72 Hours After Abandonment) Why Flows Outperform Broadcast Campaigns What Separates a Good Flow from a Generic

Cover image for the Shopify store cost article.
Ecommerce2 min read

How much does a Shopify store cost?

Splash Creative Shopify builds start from about $20,000. Brand and website from $30,000 when identity is included. Fixed scope, fixed fee. No unsourced market table.

Insights8 min read

Brand Guidelines Template: What to Include and How to Build One That Sticks

Why Brand Guidelines Matter More Than You Think The Core Sections Every Brand Guidelines Template Needs 1. Brand Foundation 2. Logo System 3. Color System 4. Typography 5. Imagery and Photography Style 6. Voice and Tone 7. Application Examples How Long Should Brand Guidelines Be? Common Mistakes That Make Brand Guidelines Useless When to Build

Insights8 min read

What Investors Look For in a Brand: How Funded Startups Should Think About Visual Identity

Investors Are Pattern-Matching, and Your Brand Is Part of the Pattern What "Investor-Ready" Actually Means for a Brand Consistency Across Every Touchpoint Positioning That Reads Visually Professionalism Proportionate to Your Stage The Deck Is Not the Brand. The Brand Is What the Deck Lives Inside. When the Brand Doesn't Match the Product Brand Guidelines Are

Insights6 min read

WooCommerce vs. Shopify: Which Platform Is Right for Your Brand in 2026?

What Each Platform Actually Is Shopify WooCommerce Cost: What You'll Actually Pay Shopify Costs WooCommerce Costs Ease of Use Customisation and Flexibility Performance and Reliability SEO Capabilities Integrations and Apps Which Platform Fits Which Business Choose Shopify if you: Choose WooCommerce if you: The Design and Brand Experience Question A Note on Switching Costs FAQs

Insights4 min read

David Herskowitz: Founder and Creative Director, Splash Creative

David Herskowitz is the founder and creative director of Splash Creative, a senior-led branding and web design agency in Englewood, NJ, working with New York City companies. Splash is founder-led. David contributes to scoping, creative direction, and execution as the engagement requires, alongside a consistent senior team.

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