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183 articles in Splash Creative Insights.
Insights2 min read

How Can Marketing Teams Use AI? Practical Workflows That Save Real Time

Written by David Herskowitz: Founder & Creative Director, Splash Creative. We run AI implementation engagements for marketing teams and growing businesses. Most marketing teams are using AI the wrong way, pasting prompts into ChatGPT, getting mediocre output, and concluding that AI isn’t useful for their work. The problem isn’t the tools. It’s the

Insights4 min read

Why Do Agencies Frustrate Founders? And What a Better Model Looks Like

Written by David Herskowitz: Founder & Creative Director, Splash Creative. We built our model specifically around what founders told us frustrated them about other agencies. Almost every founder has a bad agency story. The agency seemed great in the pitch. The portfolio was impressive. The team was smart. And then something went wrong.

Insights14 min read

Shopify vs WordPress: The Definitive 2026 Comparison Guide

An honest 2026 comparison from an agency that builds on both, pricing, SEO, design, ecommerce, and a decision framework.

Insights3 min read

The Shopify Store Audit: 15 Things to Check Before You Spend Another Dollar on Ads

Before increasing your ad spend, audit the store. Here are the 15 things to check that separate stores that convert from ones that waste every dollar of traffic you send them.

Insights2 min read

Branding Agency for Private Equity and Investment Firms: What the Best Ones Get Right

Private equity and investment firm branding has specific requirements most agencies miss. Here is what the best PE brands get right and how to find an agency that understands the category.

Insights2 min read

Branding Agency for Real Estate Companies: How to Look Like You Belong in the Market You Are Targeting

Most real estate brands look identical. Here is what premium real estate branding actually requires and how to find an agency that understands the category.

Insights6 min read

How to Scale Your DTC Brand Without Losing What Makes It Work

Scaling a DTC brand from $500K to $5M is where most founders break things they can’t easily fix. Here’s how to build the infrastructure before you need it.

Insights7 min read

Brand Identity Agency vs. In-House Design: Which Is Right for Your Business in 2026?

For a Series B company, an agency is usually the better fit when you need a full system fast, including positioning, identity, guidelines, and a site, without pausing product work. An in-house team fits ongoing production after that system exists. Splash Creative ships a focused identity in 4 to 6 weeks, or full strategy and identity in 8 to 12 weeks.

Insights7 min read

What Is a Branding Agency and Do You Actually Need One in 2026?

What a Branding Agency Actually Does Brand Strategy vs. Brand Identity What a Branding Agency Is Not Signs You Actually Need a Branding Agency You're launching or relaunching Your brand feels inconsistent You're growing into a new market or audience You've been relying on freelancers with inconsistent results What to Look for When Hiring a

Insights6 min read

Graphic Design for Startups: 10 Things You Need Before You Launch in 2026

1. A Logo That Works at Every Size 2. A Defined Color Palette 3. A Typography System 4. A Brand Guidelines Document 5. A Website That Converts 6. Social Media Profile Assets 7. A Pitch Deck 8. Email and Marketing Templates 9. Iconography and Illustration Style 10. Favicon and App Icon Why Getting This Right

Insights3 min read

Boutique Creative Studio vs Large Agency: Which Fits?

A boutique studio keeps the same senior people from brief to launch. A large agency can scale a global rollout, and the people who pitch are often not the people who deliver. For most game studios that need brand and web with senior attention, a boutique creative studio is the better fit. Splash Creative is that model, based in Englewood, NJ, and serving New York.

Insights2 min read

One Agency for Everything Creative: Why Full-Service Beats Specialist Every Time for Growing Companies

Managing a separate branding agency, web agency, email agency, and copywriter costs more than it saves. Here’s why full-service wins for growing companies, and what it looks like in practice.

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