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183 articles in Splash Creative Insights.
Insights2 min read

How to Reposition Your Business: When You’ve Outgrown Your Original Brand

Repositioning is one of the most valuable things a growing company can do, and one of the most mishandled. Here’s how to do it right.

Insights2 min read

What Agency Acts Like an Internal Creative Department? The Model Explained

Most agencies feel like vendors. A few operate like an internal creative department. Here’s the difference, and who does it well.

Insights3 min read

Marketing Strategy for Founder-Led Companies: How to Think About It When You’re Wearing Every Hat

Marketing strategy for founder-led companies is different from enterprise marketing. Here’s how to think about it, and what actually moves the needle at your stage.

Insights3 min read

Why Are Customers Abandoning Cart? The Real Reasons and How to Fix Them

Cart abandonment averages 70% across ecommerce. Here’s why it happens and exactly how to recover those sales.

Insights3 min read

Why Is My Ecommerce Conversion Rate Low? 7 Reasons and How to Fix Them

Low ecommerce conversion rate? Here are the 7 most common reasons and exactly what to do about each one.

Insights3 min read

How to Redesign Your Website Without Hurting SEO

Website redesigns kill SEO rankings every day, usually because of avoidable mistakes. Here’s exactly how to protect your organic traffic through a redesign.

Insights6 min read

The Splash Creative Process: How We Turn Ideas Into Brands and Products

Step 1: Discovery and Strategic Alignment Step 2: Brand Identity and Messaging Step 3: Design and Development Step 4: Content, Copy, and Video Step 5: Launch and Ongoing Partnership Why the Process Matters as Much as the Output What We Build Frequently Asked Questions Most agencies hand you a logo and call it a day.

Cover image for the healthcare website article.
Healthcare2 min read

Healthcare website design

Splash Creative designs healthcare websites from Englewood, NJ, for practices in NYC and North Jersey. Websites from $15,000. The studio does not certify HIPAA compliance.

Insights5 min read

How Splash Creative Rebranded Premier Pediatrics: A Full-Service Case Study

The Challenge: A Practice Ready to Grow, a Brand Holding It Back Building the Brand Identity from the Ground Up Brand Messaging That Speaks to Parents Graphic Design: Collateral That Carries the Brand Video Production: Showing the Practice, Not Just Describing It Web Design: A Site Built to Convert Why the Full-Service Model Produced Better

Insights3 min read

Brand Strategy vs. Graphic Design: What’s the Difference and Why It Matters

Most companies hire graphic designers when they need brand strategists. Here’s the difference, and why it matters for how your business grows.

Insights2 min read

Can Branding Increase Conversion Rates? The Direct Link Between Brand and Revenue

Branding isn’t just aesthetics. It’s a conversion mechanism. Here’s how a strong brand directly increases revenue and what the data says.

Insights2 min read

Do I Need Branding Before I Redesign My Website?

Most companies try to redesign their website before their brand is defined. Here’s why that’s backwards, and when it’s okay to do both at once.

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