How much does branding cost?
By David Herskowitz, Founder and Creative Director
Brand identity with Splash Creative starts from $15,000. Websites from $15,000. Brand and website from $30,000. Fixed scope, fixed fee. Focused identity is 4-6 weeks.
Key takeaways
- Brand identity from $15,000. Websites from $15,000. Brand and website from $30,000.
- Shopify builds from about $20,000. Packaging from about $8,000 per SKU. Systems from about $15,000. Ongoing retainers from $2,500/month.
- Price moves with scope: how much is still undecided, how many surfaces the identity has to cover, and whether a website is included.
- Naming, packaging, and photography are scoped extras. Market medians are not invented on this page.
- A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks.
Branding
A brand should make the business easier to understand.
We help businesses work out what they stand for and give that thinking a recognizable form. Positioning, identity, language, and application are developed as one connected system.
Brand identity from $15,000.
Brand identity with Splash Creative starts from $15,000. Websites from $15,000. Brand and website from $30,000. Fixed scope, fixed fee, agreed in writing. A focused identity typically takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. The studio is at 34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and Northern New Jersey.
Start with the branding service and visual identity.
Key takeaways
- Brand identity from $15,000. A website from $15,000. Brand and website from $30,000.
- A Shopify build is from about $20,000. Packaging is from about $8,000 per SKU, and a system is from about $15,000. An ongoing creative retainer is from $2,500/month.
- What changes the fee: how much of the business is still undecided, how many surfaces the identity has to cover, and whether a website is in the scope.
- Naming, packaging, and photography are extras when the proposal includes them.
- This page does not publish a median for the rest of the market. Other studios' fees vary widely. Get those in writing from them.
Cost by scope
| Scope | Splash starting point | What it is |
|---|---|---|
| Visual identity | from $15,000 | Logo, color, type, and the guidelines to use them, when the position is already clear. |
| Brand strategy and identity | from $15,000 | The longer engagement: 8-12 weeks, strategy first, then the identity system. |
| Website | from $15,000 | WordPress or Shopify, scoped on its own. |
| Brand and website | from $30,000 | Identity and the site from one team. |
| Shopify build | from about $20,000 | A store, when that is the website. |
| Packaging | from about $8,000 per SKU | A system starts from about $15,000. |
A Klaviyo setup price is not published. That work is a scoped fixed fee. Ask for a written quote.
Other market ranges vary widely. This page does not print a median for them. Pricing is Splash's table.
Agency, freelancer, and in-house
A freelancer is one person and a smaller first step, often a logo or a single page. An in-house designer is on the payroll and lives with the brand after the project. An agency engagement at Splash is a fixed scope and a fixed fee, with David Herskowitz directing the work and a website available in the same scope. This page does not publish an hourly comparison. Splash does not bill project work by the hour.
What is included, and what is usually extra
A focused identity includes the visual system and guidelines. Full strategy and identity includes the positioning work before that system. A website, when it is in the scope, includes the design and build named in the proposal.
Usually extra, and named in the proposal when they are included: naming, packaging, and photography. Packaging floors are in the table above.
How to budget with Splash
Start from the floor that matches the scope, then read pricing. How long a rebrand takes is the week table. Series A rebrand is the post-funding page, and what a Series A rebrand costs uses the same floors. CoverWhale is a published brand and website. Rebranding describes the service.
New York clients pay these same floors. A New York address does not get a separate Splash price, and this page does not publish a city premium. The studio is in Englewood, NJ. There is no New York City office.
A startup should use the same floors, not a percentage of a funding round. There is no separate startup price. Use the identity floor when the position is already clear. Use the longer strategy and identity range, 8 to 12 weeks, when the position is not settled. Add the website when the site has to launch with the identity. A budget under $15,000 is a different kind of partner. This page does not invent a package under that floor.
Frequently asked questions
How much does a rebrand cost at Splash Creative?
Brand identity from $15,000. A website from $15,000. Brand and website from $30,000. The proposal is the fee for the scope you agree to.
How long does it take?
A focused identity takes 4-6 weeks. Full brand strategy and identity takes 8-12 weeks. A website in the same scope is dated in the written proposal.
Do you publish other agencies' prices?
No. If another studio has not published a fee, this page does not estimate one.
Where is the studio?
34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and Northern New Jersey from Englewood.
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