Media & Entertainment
GenOne
A home for sports card collectors, built for the love of the hobby.
The context
GenOne is a sports card collecting brand. It runs live breaks on Fanatics Live and Whatnot and is launching GenOne Collect, a place for collectors to discover cards, follow the stories behind them, and meet each other.
The question
How do you build a brand for a hobby that runs on pride and memories as much as on prices and pulls?
The decisions
We organized the brand around three things collectors do: break, discover, and connect. The site, launch page, and emails speak to lifelong collectors and newcomers alike, with bold type, deep teal, and photography of real cards and real people.
Ahead of the full launch, an early-access page and email sign-up give the community a reason to join now.
What changed
GenOne has a clear identity online and a launch path ready for GenOne Collect, bringing its live breaks and its community into one place.
