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Branding, page 2

20 articles in Splash Creative Insights.
Branding8 min read

How Much Does a Logo Design Cost in 2024? (Agency vs Freelancer vs DIY)

#logo-design-cost-2024 You need a logo. The question keeping you up at night isn't whether you need one. It's how much you should spend and where to get it done. The logo design market spans from $5 DIY tools to $50,000+ enterprise rebrands. That's not helpful when you're trying to budget for your startup or

Branding5 min read

What Does a Branding Agency Actually Deliver?

Most founders don’t know exactly what they’re buying when they hire a branding agency. Here’s a plain-English breakdown of every deliverable, and what separates agencies that produce real work from ones that produce pretty PDFs.

Branding4 min read

Splash Creative vs. Red Antler vs. Pentagram: Which NYC Branding Agency Is Right for You?

Three of NYC’s most talked-about branding agencies: very different shops built for very different clients. Here’s an honest side-by-side so you can figure out which one actually fits.

Branding10 min read

How to Rebrand Your Startup in 2026: A Step-by-Step Playbook

A rebrand is one of the highest-stakes decisions a startup founder can make. Done right, it repositions your company for the next stage of growth. Done wrong, it burns budget, confuses your...

Branding9 min read

What Is a Brand Audit? Evaluate Your Brand’s Strengths & Weaknesses

Something feels off. Maybe your website looks dated. Maybe your logo doesn’t match the pitch deck your team just redesigned. Maybe you’ve grown into a different company than the one your brand...

Branding10 min read

How to Name Your Business: A Practical Guide to Choosing a Brand Name That Lasts

Your business name is the first thing people hear. It shows up on your website, your pitch deck, your invoices, your social handles, and every piece of marketing you ever produce. Get it right,...

Branding9 min read

Typography in Branding: How to Choose Fonts That Represent Your Brand

Most businesses spend hours picking a logo color and five minutes picking a font. That's backwards.

Branding3 min read

Color Psychology in Branding: What Every Color Says About Your Brand (And How to Choose)

The colors you choose for your brand aren’t just aesthetic. They drive purchasing decisions in under 90 seconds. Here’s exactly what each color signals to your customers, and how to build a palette that works.

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