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brand identity

7 articles in Splash Creative Insights.
Case Studies4 min read

Oak Funding: Building a Brand for a Real Estate Private Lender With a Rare Perspective

Oak Funding is a New York-based real estate private equity firm offering bridge loans, mezzanine financing, and construction loans across the NY/NJ metro area. They had something genuinely rare: the perspective of both a property owner and a lender. But without a brand, that story wasn’t getting told.

Case Studies2 min read

How Splash Creative Built SwiftHealth’s Brand and Website Around One Promise: Your Health, On Your Terms

SwiftHealth is a concierge healthcare platform offering mobile IV therapy, in-home medical care, and telehealth across NYC and New Jersey. The brand and website had to communicate speed, professionalism, and warmth simultaneously, while moving a wide range of customers quickly toward booking.

Case Studies4 min read

How Splash Creative Built the Oathe Group Brand: Discretion as a Design Principle

Co-founded by NBA star Kyle Kuzma, The Oathe Group is a private office for elite athletes and visionary founders. The brand had to communicate exclusivity and credibility to exactly the right people, without giving too much away to everyone else.

Branding5 min read

What Does a Branding Agency Actually Deliver?

Most founders don’t know exactly what they’re buying when they hire a branding agency. Here’s a plain-English breakdown of every deliverable, and what separates agencies that produce real work from ones that produce pretty PDFs.

Branding9 min read

What Is a Brand Audit? Evaluate Your Brand’s Strengths & Weaknesses

Something feels off. Maybe your website looks dated. Maybe your logo doesn’t match the pitch deck your team just redesigned. Maybe you’ve grown into a different company than the one your brand...

Branding9 min read

Typography in Branding: How to Choose Fonts That Represent Your Brand

Most businesses spend hours picking a logo color and five minutes picking a font. That's backwards.

Branding3 min read

Color Psychology in Branding: What Every Color Says About Your Brand (And How to Choose)

The colors you choose for your brand aren’t just aesthetic. They drive purchasing decisions in under 90 seconds. Here’s exactly what each color signals to your customers, and how to build a palette that works.

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