Topic

welcome flow

1 article in Splash Creative Insights.

Email MarketingJun 30, 20252 min read

Why Your Welcome Flow Is Losing You Money

The welcome flow is the single highest-ROI automation in Klaviyo. It reaches subscribers at their peak moment of interest: right after they opted in, often right after they’ve seen an ad or landed on your site for the first time. The open rates are high, the intent is high, and the window is short.

← All articles

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

Start a conversation