Topic

Shopify CRO

1 article in Splash Creative Insights.

EcommerceApr 28, 20252 min read

Why Most Shopify Sites Don’t Convert

There’s a gap between a Shopify site that looks good and one that actually sells. Most brands we encounter have invested real money in design and photography, and their site is genuinely attractive. But their conversion rate is sitting at 1.2% when it should be 3% or higher. The problem is almost never the visual

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