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Klaviyo

6 articles in Splash Creative Insights.
Case Studies2 min read

How Splash Creative Became Huug’s Full-Stack Digital Partner: Shopify, Klaviyo, and Copy

Huug is a New York-based intimates brand with a growing ecommerce presence. They needed a partner who could work across the full stack (custom Shopify development, Klaviyo email flows, and on-brand copywriting) not as a one-time project, but as an embedded ongoing relationship.

Email Marketing3 min read

Klaviyo Email Marketing Agency: What One Actually Does and How to Find the Right One

Klaviyo is the best email platform for ecommerce, but the platform alone doesn’t drive revenue. Here’s what a Klaviyo agency actually does, what results you should expect, and how to find one worth hiring.

Email Marketing2 min read

Email Segmentation: Why Sending Less Can Earn More

There’s a counterintuitive truth in Klaviyo that a lot of brands resist: reducing how many people receive a given email often increases revenue per send, not decreases it. This runs against the instinct to maximize reach. It also reflects how email deliverability and customer behavior actually work. Deliverability is real, and unsegmented sends damage it.

Email Marketing2 min read

Abandoned Cart Emails That Don’t Feel Desperate

The abandoned cart sequence is table stakes for any Shopify brand running Klaviyo. And yet most of them read exactly the same way: your cart is waiting for you, here’s what you left behind, here’s 10% off if you come back now. Functional. Forgettable. Often slightly embarrassing for a brand that has worked hard to

Email Marketing2 min read

Why Your Welcome Flow Is Losing You Money

The welcome flow is the single highest-ROI automation in Klaviyo. It reaches subscribers at their peak moment of interest: right after they opted in, often right after they’ve seen an ad or landed on your site for the first time. The open rates are high, the intent is high, and the window is short.

Email Marketing2 min read

The Real ROI of Email Marketing for E-Commerce Brands

Ask most e-commerce founders what their best marketing channel is and they’ll say paid social or search. Ask them what channel produces the highest return on investment and they often can’t answer, because they haven’t looked at it that way. Email, when run well on Klaviyo, is typically the highest-ROI channel in the stack. Not

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