Topic

email marketing

3 articles in Splash Creative Insights.

Email MarketingNov 3, 20252 min read

Email Segmentation: Why Sending Less Can Earn More

There’s a counterintuitive truth in Klaviyo that a lot of brands resist: reducing how many people receive a given email often increases revenue per send, not decreases it. This runs against the instinct to maximize reach. It also reflects how email deliverability and customer behavior actually work. Deliverability is real, and unsegmented sends damage it.

Email MarketingSep 22, 20252 min read

Abandoned Cart Emails That Don’t Feel Desperate

The abandoned cart sequence is table stakes for any Shopify brand running Klaviyo. And yet most of them read exactly the same way: your cart is waiting for you, here’s what you left behind, here’s 10% off if you come back now. Functional. Forgettable. Often slightly embarrassing for a brand that has worked hard to

Email MarketingJun 30, 20252 min read

Why Your Welcome Flow Is Losing You Money

The welcome flow is the single highest-ROI automation in Klaviyo. It reaches subscribers at their peak moment of interest: right after they opted in, often right after they’ve seen an ad or landed on your site for the first time. The open rates are high, the intent is high, and the window is short.

← All articles

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

Start a conversation