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Insights

Notes from the studio, page 20

Branding, websites, and the business behind both.
Branding9 min read

Typography in Branding: How to Choose Fonts That Represent Your Brand

Most businesses spend hours picking a logo color and five minutes picking a font. That's backwards.

Branding3 min read

Color Psychology in Branding: What Every Color Says About Your Brand (And How to Choose)

The colors you choose for your brand aren’t just aesthetic. They drive purchasing decisions in under 90 seconds. Here’s exactly what each color signals to your customers, and how to build a palette that works.

Strategy10 min read

Video Production for Business: How to Use Video to Grow Your Brand

Video has become the dominant force in digital marketing. Your audience expects it, algorithms favor it, and your competitors are already using it to grow their brands.

Strategy8 min read

Copywriting for Business: Why Your Words Matter as Much as Your Design

You spend weeks perfecting your logo. You obsess over color palettes and typography. But when it comes to the words on your website, business cards, and marketing materials, you dash off something...

Agency8 min read

What Is a Creative Studio at Splash Creative, NJ and NYC?

What is a creative studio? One team for strategy, identity, websites, and campaigns. Splash Creative is that studio in Englewood, NJ, serving NYC.

Strategy2 min read

GEO: What Generative Engine Optimization Means for Your Website

If you’ve spent the last several years optimizing your website for Google search rankings, you’re now operating in a landscape where a growing percentage of information queries never produce a Google click at all. When someone asks ChatGPT, Perplexity, or Google’s AI Overview what the best branding agency in New York is, they get a

Email Marketing2 min read

Email Segmentation: Why Sending Less Can Earn More

There’s a counterintuitive truth in Klaviyo that a lot of brands resist: reducing how many people receive a given email often increases revenue per send, not decreases it. This runs against the instinct to maximize reach. It also reflects how email deliverability and customer behavior actually work. Deliverability is real, and unsegmented sends damage it.

Email Marketing2 min read

Abandoned Cart Emails That Don’t Feel Desperate

The abandoned cart sequence is table stakes for any Shopify brand running Klaviyo. And yet most of them read exactly the same way: your cart is waiting for you, here’s what you left behind, here’s 10% off if you come back now. Functional. Forgettable. Often slightly embarrassing for a brand that has worked hard to

Email Marketing2 min read

Why Your Welcome Flow Is Losing You Money

The welcome flow is the single highest-ROI automation in Klaviyo. It reaches subscribers at their peak moment of interest: right after they opted in, often right after they’ve seen an ad or landed on your site for the first time. The open rates are high, the intent is high, and the window is short.

Email Marketing2 min read

The Real ROI of Email Marketing for E-Commerce Brands

Ask most e-commerce founders what their best marketing channel is and they’ll say paid social or search. Ask them what channel produces the highest return on investment and they often can’t answer, because they haven’t looked at it that way. Email, when run well on Klaviyo, is typically the highest-ROI channel in the stack. Not

Ecommerce2 min read

Why Most Shopify Sites Don’t Convert

There’s a gap between a Shopify site that looks good and one that actually sells. Most brands we encounter have invested real money in design and photography, and their site is genuinely attractive. But their conversion rate is sitting at 1.2% when it should be 3% or higher. The problem is almost never the visual

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A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

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