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Insights

Notes from the studio, page 19

Branding, websites, and the business behind both.
Insights4 min read

AI Systems vs. Hiring: Which One Actually Saves More Money?

Before you post that job listing, run the numbers. For a growing percentage of business functions, AI implementation costs less, moves faster, and scales better than a new hire. Here’s the honest comparison.

AI & Automation5 min read

AI Implementation for Small Businesses: What Actually Works

Most small businesses are experimenting with AI tools. Very few have implemented AI systems that actually eliminate work and drive revenue. Here’s the difference, and what actually works.

Branding5 min read

What Does a Branding Agency Actually Deliver?

Most founders don’t know exactly what they’re buying when they hire a branding agency. Here’s a plain-English breakdown of every deliverable, and what separates agencies that produce real work from ones that produce pretty PDFs.

Insights5 min read

How Much Should a Startup Spend on Branding?

There’s no universal number, but there is a logical framework. Here’s how to think about branding budget at each stage of a startup, and what you actually get at different price points.

Branding4 min read

Splash Creative vs. Red Antler vs. Pentagram: Which NYC Branding Agency Is Right for You?

Three of NYC’s most talked-about branding agencies: very different shops built for very different clients. Here’s an honest side-by-side so you can figure out which one actually fits.

Agency4 min read

About Splash Creative: Branding, Web Design & Ecommerce Agency Serving NYC

Splash Creative is an Englewood, NJ-based design agency serving New York City and specializing in branding, web design, ecommerce design, and ecommerce email marketing for startups and growth-stage companies.

Web Design9 min read

WordPress vs. Custom Web Development: What’s Right for Your Business in 2026

You need a website. You know that much. But somewhere between your first Google search and your third agency call, someone dropped the phrase “custom development” and suddenly the decision feels a...

Branding10 min read

How to Rebrand Your Startup in 2026: A Step-by-Step Playbook

A rebrand is one of the highest-stakes decisions a startup founder can make. Done right, it repositions your company for the next stage of growth. Done wrong, it burns budget, confuses your...

Web Design11 min read

UX Design Principles Every Business Website Needs to Follow

Your website has one job: turn visitors into leads, clients, or customers. Design that looks good but confuses people fails at that job. Design that performs well but looks cheap loses trust...

Branding9 min read

What Is a Brand Audit? Evaluate Your Brand’s Strengths & Weaknesses

Something feels off. Maybe your website looks dated. Maybe your logo doesn’t match the pitch deck your team just redesigned. Maybe you’ve grown into a different company than the one your brand...

Branding10 min read

How to Name Your Business: A Practical Guide to Choosing a Brand Name That Lasts

Your business name is the first thing people hear. It shows up on your website, your pitch deck, your invoices, your social handles, and every piece of marketing you ever produce. Get it right,...

Ecommerce11 min read

E-Commerce Website Design: What Makes a High-Converting Online Store

Most online stores look fine. That's exactly the problem.

Tell us what you're working toward.

A launch, a brand you've outgrown, a store that needs attention. Start with the business problem. We'll help shape the right brief.

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