How much does a website redesign cost in 2026?

By David Herskowitz, Founder and Creative Director, Splash Creative. November 9, 2026.

A website redesign with Splash Creative is from $15,000. Brand and website together is from $30,000, and a Shopify build is from about $20,000. Project work is a fixed scope and a fixed fee, agreed in writing.

This page is about replacing or reworking a site you already have. What a website costs is the general page on why website quotes vary. The schedule for a Splash redesign is the one in the written scope. How long a website redesign takes is a separate guide to timing.

Redesign, refresh, or rebuild

The fee follows how much of the current site has to change. Splash does not publish a separate price for a refresh, a redesign, and a rebuild. All three use the same starting points. The proposal is what you are paying for.

A refresh changes the presentation of a site whose structure already works. Type, color, and the way pages look can move. The page list and the content stay. This is the smaller scope when the site already helps someone understand the offer and only looks dated.

A redesign keeps what still works and replaces what does not. Structure, copy, and the build can all be in play. Web design describes that work from the visitor's side: the site should help people understand the offer, find what matters, and take a next step.

A rebuild is a new site. New structure, new templates, and a move off the old one. For a rebuild, existing URLs, content, and search visibility belong in the migration plan. A rebuild is the right scope when the current site cannot carry the business. It is the wrong scope when the only problem is how the pages look.

Name which of the three you mean before you compare quotes. A quote for a new visual skin and a quote for a new site are not the same purchase. Is your website redesign overdue is a list of signs. Why website redesigns fail is what goes wrong after the project starts, usually in the brief, the copy, or the way decisions get made.

What a Splash redesign costs

Three scopes cover most of the work. The figure in each row is a starting point. The proposal sets the fee, the deliverables, and the schedule for the scope you buy. It is not a bundle that every project receives in full.

Scope	Starting point	What the scope is for	Timing
Website redesign	from $15,000	A site for a business that already has one. The proposal names the pages, the design, the build, and the platform. When the current site is being replaced, it also names which URLs stay and where redirects are needed.	Set in the written scope.
Shopify store	from about $20,000	A store, new or already live. Storefront design, theme work, catalog structure, and the integrations the proposal names. Email is in the scope only when the proposal says so.	Set in the written scope.
Brand and website	from $30,000	The identity and the site in one scope, so the site is designed from that identity. Brand identity on its own is from $15,000.	A focused identity takes 4 to 6 weeks. Full brand strategy and identity takes 8 to 12 weeks. The website phase is dated in the written scope.

Splash builds on WordPress and Shopify. A marketing site uses the website floor, from $15,000. When the site is a Shopify store, the Shopify floor applies, from about $20,000. Shopify is that work: new stores and existing stores, including theme customization, catalog structure, and the integrations the current setup can support. What a Shopify store costs is the longer page.

Brand and website together is the scope to use when the identity is not finished and the website is how people will meet the brand. Do I need branding before I redesign my website is the longer discussion of that sequence. Brand and website, week by week is how the identity phase and the website phase fit in one written scope. How much branding costs is the identity page. Pricing is where the same starting points are listed.

Project work is a fixed scope and a fixed fee, agreed in writing. There is no hourly billing on project work. If the work changes later, the effect on timing and cost is discussed before anyone proceeds.

This page does not publish a market average, a freelancer range, or another studio's fee. If a firm has not published a price, ask that firm.

What moves the price

The floor is the starting point. The fee moves with the scope. None of the items below has a published add-on price. Each one should be visible in the proposal, not buried in a single number you cannot inspect.

Pages and templates. A short marketing site and a long catalog are different builds. A template that repeats, such as a service, a location, or a product, is a different job from a stack of pages that each need their own layout. The proposal should name the page list.

Content and copy. A redesign stalls when the words are not ready. Copy can be in the scope, or you can supply it. The proposal should say which, and what happens to the date if the words arrive late. Website design and development includes content priorities in the way the engagement is shaped.

Platform and migration. Staying on the current system is a different job from moving to WordPress or Shopify. A move includes the content, the URLs, and how your team will edit the result. Platform choice, editing tools, migration, integrations, and maintenance are discussed early, because they decide whether the site works after launch.

Integrations. A CRM, a booking tool, a payment step, or a product feed adds testing. List every system the site has to connect to before you ask for a fee.

Search and redirects. Useful URLs should stay. A URL that has to change needs a redirect, and the content has to move with it. That work belongs in the scope. Left out, it becomes a second project after launch.

Accessibility. It belongs in the design and the build. Treating it as a pass after launch is a separate scope.

Photography and video. They are named in the proposal when they are included. They are not assumed in the website floor.

Brand work first. If the identity is still open, the website is being designed on a moving target. Brand identity is from $15,000. A focused identity, when the position is already clear, takes 4 to 6 weeks. Full brand strategy and identity takes 8 to 12 weeks. Brand and website together is from $30,000, with the website phase dated in the written scope. Brand identity is the identity engagement on its own.

What else to budget for

These sit beside the design fee. They are ordinary costs. They become surprises only when the proposal never names them.

• Content. Page copy, product information, bios, and legal text. If they are not in the scope, someone on your side has to produce them before the templates can be filled.
• Photography and video. Included when the proposal says so. A website floor does not include a photo production.
• Hosting, the domain, and platform subscriptions. A Shopify plan or WordPress hosting is not the design fee. Ask who pays it, and what the vendor charges, before you sign. This page does not publish those vendor prices.
• The content move and the redirects. Part of the migration plan when a URL changes. How to redesign your website without hurting SEO is the longer guide.
• Care after launch. An ongoing partnership is from $2,500/month when brand, web, email, or campaigns need attention from people who already know the business. It is a separate agreement. Launch does not require it.

The checklist before you hire is what to settle on your side before the first call.

How Splash scopes a fixed-fee redesign

How we work is the sequence. The proposal is the document that makes it specific to your site.

1. The business. Customers, what is working, what is in the way, and what success would look like. Bring the current site and the brief you have, even if it is unfinished.
2. The written scope. Deliverables, responsibilities, timing, and the fee, in writing, before design proceeds. The plan keeps what is already worth keeping, including a name, a structure, or a page that still does its job.
3. The direction. Who the site is for, and what each important page has to do. Research, content structure, or a technical review may come first. You approve that direction before the layout is finished.
4. The work, on the real pages. Design is developed in the pages the business actually uses. Copy is considered with the layout. Feedback is one consolidated set, at the points in the schedule, from a person who can approve.
5. Ready to launch. Testing, content checks, technical checks, working files, and training are planned into the scope that needs them. Launch responsibilities are named, including who owns them.

What you approve, in order: the scope and the fee, the direction, the layout, and who owns launch.

The date depends on the scope, the integrations, how ready the content is, the approval rounds, and who on your team is available. Those are the factors the schedule is built from. Splash does not publish a week count for a website redesign. When the engagement also includes brand identity, a focused identity takes 4 to 6 weeks, and full brand strategy and identity takes 8 to 12 weeks. The website phase is still dated in the written scope. How long a brand identity takes walks those identity weeks.

David Herskowitz leads the work. The people doing the work stay on the project. Web design is the practice. Website design and development is the engagement: page structure, custom design, development, the integrations you agree, search foundations, testing, and handoff, with migration defined where it is relevant. The proposal reflects the business, not a standard list of deliverables.

Website projects from Splash Creative

The four projects below are Splash Creative websites. Each note stays inside that project page. None of the pages states a revenue or traffic figure, and this article does not add one. They are not a price list. They show the kind of website work the floors above are for. Our work is the full set.

CoverWhale

CoverWhale uses data and technology to help streamline trucking insurance. The project page says the brand and website needed to make that offer understandable to people looking for practical answers.

The published scope is brand identity, copywriting, and website design. The page says the work was developed around one direction: make the offer clear and the next step easy to find. The copy says what the business does and what a visitor needs to know. Page structure and a restrained hierarchy carry that from the identity into the site. The page says the brand, the messaging, and the website now present the business through one approach, with a clearer introduction and more direct routes to the information visitors need.

Cross Country Installations and Service

Cross Country Installations and Service deploys sanitation and facility equipment nationwide. The project page says the website needed to communicate the scale and experience of the operation to procurement teams and facility managers.

The published scope is website design and copywriting. The page says the site is structured around operational capabilities, experience, and the client roster, and the copy addresses the person evaluating a partner for a wider rollout. It says the website gives that experience a clear structure and makes the evidence easier for prospective clients to find.

Oak Funding

Oak Funding works in real estate finance, with an owner's perspective as well as a lender's. The project page says the firm needed a brand that could introduce that point of view clearly.

The published scope is an identity and a website. The page says the mark is a hand-drawn oak tree with a hidden upward arrow and substantial roots, and that forest green and warm gold carry the idea across the identity and the website. It says the business has a distinct visual language and a digital home that bring its positioning together.

Bettertap

Bettertap is a countertop water system. It filters tap water, pours at each person's preferred temperature, and tracks how much everyone in the household drinks through an app. The project page says it has to win over two habits: drinking from the tap, and buying bottled water.

The published scope is brand identity, a Shopify website, and social content. The page says the work includes a wordmark and a monogram, a palette of deep navy, green, and cream, and a type system that runs from packaging and merchandise to the website. One line on the page sums up the brand: better than filtered, smarter than bottled. The Shopify store and the social content open with the problem, show the product in kitchens, and explain the app through the people using it. The page says Bettertap has a brand system and a store ready for launch, so the product, the app, and the story match wherever a customer finds them.

How to keep search when you redesign

The practical risk is a URL that changes with no plan for the old address. Before launch, review the current structure and keep the URLs that are still useful. Where a URL has to change, the plan includes the redirect, the canonical, the internal links, and the content move. Search foundations are part of a website engagement when the scope includes them.

That is the migration rule. How to redesign your website without hurting SEO is the longer guide, including what to record before design starts. This page does not restate it.

For New Jersey and New York companies

Splash Creative is at 34 S Dean St, Suite 206, Englewood, NJ 07631. There is no New York City office. The studio serves New York City and Northern New Jersey from Englewood, and works with clients farther away. David Herskowitz leads the work.

The published starting points are the same for a company in New Jersey or New York. The proposal sets the fee for the scope. Web design in Bergen County is the local page. A web design agency in New Jersey is the statewide note.

Related: What a website costs · How long a website redesign takes · Why website redesigns fail · Is your website redesign overdue · What a Shopify store costs · Pricing

Frequently asked questions

How much does a website redesign cost in 2026?

At Splash Creative, a website redesign is from $15,000. Brand and website together is from $30,000. A Shopify build is from about $20,000. These are starting points. The proposal sets the fee for the scope. This page does not publish a market average or another studio's fee.

How much does Splash Creative charge to redesign a website?

A website is from $15,000. A Shopify store is from about $20,000. Brand and website together is from $30,000. Brand identity on its own is from $15,000. Ongoing partnerships are from $2,500/month. Project work is a fixed scope and a fixed fee, agreed in writing. The same figures are on pricing.

What is the difference between a refresh, a redesign, and a rebuild?

A refresh changes how the current site looks and keeps the structure that already works. A redesign keeps what still works and replaces what does not, which can include structure, copy, and the build. A rebuild is a new site, with a migration plan for the URLs, content, and search visibility you need to keep. Splash does not publish a separate price for each. The proposal sets the fee for the scope.

Is a website redesign worth it?

It is worth scoping when the current site makes the offer hard to understand, hard to maintain, or hard to change. If the structure already works and only the presentation looks dated, a refresh may be the smaller scope. Is your website redesign overdue lists signs. Why website redesigns fail is what to settle in the brief before design starts. This page does not publish a return figure.

How long does a website redesign take?

The timeline is set in the written scope. It depends on the page list, the integrations, how ready the content is, and how approvals are handled. How long a website redesign takes is a separate guide. At Splash Creative, the schedule in your proposal is the date, not a copied range. When the engagement includes brand identity, a focused identity takes 4 to 6 weeks, and full brand strategy and identity takes 8 to 12 weeks. The website phase is still dated in the written scope.

How much does a Shopify redesign cost?

A Shopify build is from about $20,000, for a new store or an existing one. The proposal names the storefront design, the theme work, the catalog structure, and the integrations. What a Shopify store costs is the longer page. Shopify describes the work.

Do I need branding before I redesign my website?

Commission them together when the identity is not finished and the website is how people will meet the brand. That engagement is from $30,000. Commission the website on its own, from $15,000, when the identity is already settled. Brand identity on its own is from $15,000. A focused identity takes 4 to 6 weeks. Full brand strategy and identity takes 8 to 12 weeks. Do I need branding before I redesign my website is the longer answer.

Will a redesign hurt search rankings?

It can, if URLs change and nothing points the old address to the new one. The plan should keep useful URLs. Where a URL has to change, it should include the redirect, the canonical, the internal links, and the content move. How to redesign your website without hurting SEO is the longer guide.

What does the fixed fee include?

Whatever the written scope names. For a website, that is the pages, the design, the build, the platform, and the migration work the proposal lists. Search foundations, testing, and handoff are included when the scope says they are. Photography, a separate brand identity, hosting, and an ongoing partnership are separate unless the proposal includes them. Ongoing partnerships are from $2,500/month. There is no hourly billing on project work.