The most valuable agency relationship isn’t the one that delivers a project. It’s the one that stays inside the business — understanding the brand deeply enough to operate like an in-house team, moving as fast as the business moves, and improving everything it touches over time.
That’s what Splash Creative built with Huug.
Huug is a New York-based intimates brand with a growing ecommerce presence and a distinct brand identity. They needed a partner who could own the full digital stack — custom Shopify functionality, Klaviyo email flows built to retain and recover revenue, and copywriting that sounds consistently, recognizably Huug across every touchpoint.
Industry: Fashion / E-Commerce | Location: New York, USA | Deliverables: Shopify Development, Email Marketing, Copywriting
The Challenge: A Fashion Brand With Momentum That Needed Digital to Keep Up
Huug operates in a competitive corner of fashion ecommerce — intimates and loungewear, where the visual and sensory quality of the brand experience is inseparable from the product itself. The Shopify store, the email program, and the copy all had to work together to create that experience — and they had to stay current as the brand evolved, new collections launched, and the customer base grew.
The Shopify Work: Custom Development Built for How Huug Sells
For Huug, Splash Creative built:
- Custom style selectors — allowing customers to navigate product variations the way they actually think about intimates
- Pack size logic — clean, intuitive UI for multi-pack purchasing that reduced friction at a high-conversion moment
- Unified badge system — consistent visual signaling across the catalog for new arrivals, bestsellers, and promotional items
- Visual product menus — navigation that leads with imagery rather than text, fitting for a brand where visual identity drives the purchase decision
The Klaviyo Work: Rebuilding for Revenue Recovery
When Splash Creative came onto the Huug account, the Klaviyo email program was leaving money on the table. We started with a full audit, then rebuilt the core flow architecture:
- Welcome series rebuilt around the Huug brand voice and new subscriber purchase behavior
- Abandoned cart sequence restructured for timing, tone, and incentive logic
- Post-purchase flows extended to include cross-sell, review requests, and retention sequences
- Segmentation rebuilt to separate active customers from lapsed, high-value from one-time purchasers
The Copy Work: Sounding Like the Brand Across Everything
Product descriptions, email copy, site copy — all written by Splash Creative in a voice that’s consistently, recognizably Huug. Because we own both the Shopify build and the Klaviyo program, the copy stays coherent across channels without anyone having to police it. The same team writes everything.
Frequently Asked Questions
Does Splash Creative offer ongoing Shopify and Klaviyo retainers?
Yes — and for most ecommerce brands, the retainer model produces better results than project-based work. The brands that get the most from their Shopify and email programs are the ones with a partner who stays inside the business and continuously improves what’s there.
Can Splash Creative handle both Shopify development and email marketing?
Yes — and the combination is one of our strongest service pairings. When your Shopify store and your Klaviyo program come from the same team, the data flows both ways and the customer experience stays coherent across every touchpoint.
If your ecommerce brand needs a partner who can own the full digital stack, let’s talk.
